Marketing Maestros

Who’s Ready to Lead Change in Marketing?

Posted: Mar 16, 2017 10:00am ET BY George Stenitzer, Founder, Crystal Clear Communications

How do you find a change agent? Look for these four behaviors.

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13 Takeaways from #ANAMedia

Posted: Mar 3, 2017 2:00pm ET BY Bill Duggan, Group EVP, ANA

Thirteen quick takeaways from the general session speakers at #ANAMedia.

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My Favorite ANA Conference

Posted: Mar 1, 2017 12:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explains why he enjoys the ANA Advertising Financial Management Conference.

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Marketing Technology: Do You Have a Strategy?

Posted: Feb 27, 2017 3:00pm ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

New ANA research uncovers how marketers are dealing with industry disruptions.

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I love you. I love you not.

Posted: Feb 14, 2017 12:30pm ET BY Bruno Gralpois, ANA Faculty

Why advertisers and agencies should improve how they work together to maintain a productive relationship.

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E-Commerce: Growing and Driving Sales

Posted: Feb 2, 2017 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan looks at the growth of e-commerce in relation to a new ANA study.

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Advertising Should Remain Short-Term Expense on Books

Posted: Feb 1, 2017 3:00pm ET BY Erich Decker-Hoppen, director of communications for MASB

Erich Decker-Hoppen of MASB explains why regulations around ad taxes should remain unchanged.

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Vikki Rohrer of Ford to Chair 2017 ANA Advertising Financial Management Conference

Posted: Jan 23, 2017 10:00am ET BY Bill Duggan, Group EVP, ANA

The ANA announces a new chair for the 2017 ANA Advertising Financial Management Conference.

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EA Ups Its Game in Programmatic

Posted: Jan 19, 2017 10:00am ET BY Ken Beaulieu

EA's Belinda Smith explains the company's progression with programmatic ad buying.

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New B-to-B Research: A CMO’s Checklist

Posted: Jan 18, 2017 10:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Tips for B-to-B CMOs on how to develop strategic marketing plans that drive business growth.

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