Marketing Maestros

Think Big. Be Fearless. Push for the Best.

Posted: May 21, 2015 5:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

The May issue of ANA magazine profiles Dana Anderson of Mondelēz, examines wireless charging's future, explains the gradual adoption of same-day delivery, uncovers trends in consumer media habits, talks with Lisa Cochrane of Allstate about the timelessness of Mayehm, and so much more

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No More Excuses

Posted: May 13, 2015 1:00pm ET BY Urey Onuoha, copywriter, ANA

The Spring 2015 issue of B-to-B Marketer focuses on video marketing and digital marketing.

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It’s the brief, stupid!

Posted: Apr 30, 2015 2:00pm ET BY Bill Duggan, Group EVP, ANA

Clients and agencies disagree on the clarity of assignment briefs, according to a new ANA survey.

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Praise for Pringles

Posted: Apr 24, 2015 11:30am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares her favorite winning campaigns from the 2015 REGGIE Awards.

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Imaginary Deadlines, or the Danger of a Nice, Round Number

Posted: Apr 23, 2015 1:30pm ET BY Michael Berberich, manager, marketing knowledge center

Don't let imaginary deadlines interfere with the real-world needs of your brand.

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Enhancing Client/Agency Relationships – New ANA Research!

Posted: Apr 23, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

Findings from a Q1 2015 ANA survey and resulting white paper "Enhancing Client/Agency Relationships"

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Native needs a better yardstick

Posted: Apr 16, 2015 12:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares thoughts on some findings from a recent ANA study on native advertising.

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No Laughing Matter

Posted: Apr 10, 2015 10:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

The April issue of ANA magazine looks at how GEICO and Farmers Insurance use humor so effectively; gives advice from Yahoo! on native advertising; explores why some Internet-based companies are opening physical retail locations; and so much more.

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Highlights & Insights from 4A’s Transformation

Posted: Mar 25, 2015 1:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the 2015 4A's Transformation event in Austin.

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Fraudsters, Liars, and Cheats

Posted: Mar 19, 2015 10:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

The March issue of ANA magazine focuses on fraud in the digital space, the importance of training for marketers, and direct mail as part of an omnichannel strategy

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