Marketing Maestros

Making an Impact on Multicultural and Diversity Marketing

Posted: Jul 9, 2015 3:00pm ET BY Janine Martella, director of committees and conferences at ANA

As planning for the 2015 ANA Multicultural Marketing and Diversity Conference kicks into gear, ANA's Janine Martella reflect on recent events that show how much the society has evolved.

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Highlights of ANA Programmatic Webinar Series – What Advertisers Should Do

Posted: Jun 24, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the ANA's programmatic webinar series.

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Fathers Get Their Day

Posted: Jun 21, 2015 9:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

The June issue of ANA magazine focused on the new portrayal of fathers in advertising, explores beacon technology as a marketing tool, outlines the need for data intelligence, and so much more.

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ANA Issues Media Transparency RFP

Posted: Jun 18, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan sheds some light on the ANA's recent RFP for an organization to conduct and industrywide media transparency study.

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Think Big. Be Fearless. Push for the Best.

Posted: May 21, 2015 5:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

The May issue of ANA magazine profiles Dana Anderson of Mondelēz, examines wireless charging's future, explains the gradual adoption of same-day delivery, uncovers trends in consumer media habits, talks with Lisa Cochrane of Allstate about the timelessness of Mayehm, and so much more

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No More Excuses

Posted: May 13, 2015 1:00pm ET BY Urey Onuoha, copywriter, ANA

The Spring 2015 issue of B-to-B Marketer focuses on video marketing and digital marketing.

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It’s the brief, stupid!

Posted: Apr 30, 2015 2:00pm ET BY Bill Duggan, Group EVP, ANA

Clients and agencies disagree on the clarity of assignment briefs, according to a new ANA survey.

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Praise for Pringles

Posted: Apr 24, 2015 11:30am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares her favorite winning campaigns from the 2015 REGGIE Awards.

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Imaginary Deadlines, or the Danger of a Nice, Round Number

Posted: Apr 23, 2015 1:30pm ET BY Michael Berberich, manager, marketing knowledge center

Don't let imaginary deadlines interfere with the real-world needs of your brand.

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Enhancing Client/Agency Relationships – New ANA Research!

Posted: Apr 23, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

Findings from a Q1 2015 ANA survey and resulting white paper "Enhancing Client/Agency Relationships"

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