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Marketing Musings

An Update on Media Transparency

Posted: Aug 17, 2015 10:00am ET

To tackle the issue of media transparency, the ANA and the 4As have formed a Media Transparency Task Force, and the ANA will commission an independent study on the topic. 

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An Update on Advertising Taxes

Posted: Jul 22, 2015 11:30am ET

ANA President and CEO Bob Liodice shares the progress the ANA's Government Relations arm has made with regard to ad taxes.

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Digital Fraud in Advertising

Posted: Jul 9, 2015 10:00am ET

ANA President and CEO Bob Liodice weighs in on digital ad fraud, which is one of four material projects the ANA is working on for the industry. 

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The Trouble with Ad Blocking

Posted: Jun 25, 2015 1:00pm ET

The increased use of ad blocking presents a problems for advertisers whose dependence and spend on digital marketing is growing. 

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An Update on Viewability

Posted: Jun 16, 2015 9:00am ET

The ANA is currently working on four material projects for this industry. In this video, ANA President and CEO Bob Liodice tackles the issues of viewability and measurement.

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Tax Legislation and the Ad Industry

Posted: May 26, 2015 11:00am ET

In this video, Bob Liodice, president and CEO of the ANA, looks at the effect of proposed changes to tax legislation on the ad industry.

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The Industry's Response to Fraud

Posted: Dec 15, 2014 9:00am ET

ANA President and CEO Bob Liodice speaks on the industry's response to bot fraud and the formation of the Trustworthy Accountability Group to tackle broad issues within the digital media supply chain. These issues extend to fraud, transparency, viewability, and piracy among others.

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Fraud in the Digital Advertising Supply Chain

Posted: Dec 9, 2014 9:00am ET

ANA President and CEO Bob Liodice  provides his perspective on the ANA/White Ops study and the mission ahead for the industry to reduce advertising fraud. The ANA is committed to working closely with its industry partners to support this critical mission, he stresses.

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Focusing in on Measurement

Posted: Jun 30, 2014 9:00am ET

In the final part of this series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the need to develop cross-platform analytics in order to adequately leverage and measure digital media.

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The Mobile Opportunity

Posted: Jun 23, 2014 9:00am ET

In the second video of this three-part series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the opportunities and challenges marketers face in the mobile space.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.