Marketing Musings

An Update on Media Transparency

Posted: Aug 17, 2015 10:00am ET

In this video, ANA President and CEO Bob Liodice shares the tactics in place to address the issue of media transparency.

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An Update on Advertising Taxes

Posted: Jul 22, 2015 11:30am ET

ANA President and CEO Bob Liodice provides an update on the state of advertising tax legislation.

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Digital Fraud in Advertising

Posted: Jul 9, 2015 10:00am ET

In this latest video blog, ANA President and CEO Bob Liodice speaks on digital ad fraud.

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The Trouble with Ad Blocking

Posted: Jun 25, 2015 1:00pm ET

In this video, ANA President and CEO Bob Liodice speaks on the effect of ad blocking on advertisers.

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An Update on Viewability

Posted: Jun 16, 2015 9:00am ET

Viewability is the topic in this latest video blog from ANA President and CEO, Bob Liodice.

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Tax Legislation and the Ad Industry

Posted: May 26, 2015 11:00am ET

In this video, ANA President and CEO Bob Liodice speaks on tax legislation.

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The Industry's Response to Fraud

Posted: Dec 15, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice speaks on the formation of the Trustworthy Accountability Group to tackle broad issues in the digital media supply change.

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Fraud in the Digital Advertising Supply Chain

Posted: Dec 9, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares his perspective on the ANA/White Ops study and the mission ahead to reduce ad fraud.

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Focusing in on Measurement

Posted: Jun 30, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the need for cross-platform analytics.

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The Mobile Opportunity

Posted: Jun 23, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB with regards to mobile marketing.

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