Marketing Musings

The Importance of Training, Development, and Skill Building

Posted: Sep 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains why it is necessary for marketers to be prepared to survive in the changing marketing landscape

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More on Ad Tax Legislation

Posted: Sep 9, 2013 9:30am ET

In this video, ANA President and CEO Bob Liodice reiterates the impact removing advertising as a legitimate business expense would have on the industry.

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The Power of Content

Posted: Aug 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses one of the organization’s most important assets — it’s proprietary content — and the member benefit of new content partnerships.

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Advancing Self-Regulation

Posted: Aug 26, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the importance of self-regulation in the online behavioral advertising world and the development of new principles for the mobile platform.

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The Significance of the Publicis-Omnicom Merger

Posted: Aug 19, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the significance of the Publicis-Omnicom megamerger and why it bears close scrutiny.

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The Problem with the New Ad Tax Legislation

Posted: Aug 12, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains why the industry needs to fight against a looming threat— the removal of advertising as a legitimate business expense.

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The Need for Marketing Innovation

Posted: Jul 12, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares why the marketing industry's success thrives on creativity and innovation.

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A Update on 3MS

Posted: Jul 5, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice, provides an update on the 3MS initiative, and where we're going with one of the most important initiatives in the marketing community.

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Results of the IAB, 4As and ANA Joint Board Meeting

Posted: Jun 28, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the outcome of the second annual joint board meeting of the ANA, 4As, and IAB where they discussed four core areas: measurement, mobility, the marketing supply chain, and privacy.

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Patent Trolls

Posted: Apr 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains patent trolling and the adverse ramifications it has on the marketing and advertising communities.

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