Marketing Musings
An Update on Ad Tax Legislation
Posted: Dec 10, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice shares the latest developments on advertising taxes and implores marketers to contact the relevant bodies to communicate the negative effects of the proposal on the advertising community
READ MOREInsights from the 2013 Masters of Marketing Conference
Posted: Oct 7, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice shares some insights from the 2013 Masters of Marketing Conference on what it takes to succeed in today's changing marketing environment
READ MORELessons from the Marketing 2020 Survey
Posted: Oct 2, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice shares some of the lessons learned from the Marketing 2020 Survey, which focused on how marketers should prepare their organizations for growth
READ MOREThe Importance of Training, Development, and Skill Building
Posted: Sep 30, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice explains why it is necessary for marketers to be prepared to survive in the changing marketing landscape
READ MOREMore on Ad Tax Legislation
Posted: Sep 9, 2013 9:30am ETIn this video, ANA President and CEO Bob Liodice reiterates the impact removing advertising as a legitimate business expense would have on the industry.
READ MOREThe Power of Content
Posted: Aug 30, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice discusses one of the organization’s most important assets — it’s proprietary content — and the member benefit of new content partnerships.
READ MOREAdvancing Self-Regulation
Posted: Aug 26, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice discusses the importance of self-regulation in the online behavioral advertising world and the development of new principles for the mobile platform.
READ MOREThe Significance of the Publicis-Omnicom Merger
Posted: Aug 19, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice discusses the significance of the Publicis-Omnicom megamerger and why it bears close scrutiny.
READ MOREThe Problem with the New Ad Tax Legislation
Posted: Aug 12, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice explains why the industry needs to fight against a looming threat— the removal of advertising as a legitimate business expense.
READ MOREThe Need for Marketing Innovation
Posted: Jul 12, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice shares why the marketing industry's success thrives on creativity and innovation.
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