Marketing Musings
The Significance of the Publicis-Omnicom Merger
Posted: Aug 19, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice discusses the significance of the Publicis-Omnicom megamerger and why it bears close scrutiny.
READ MOREThe Problem with the New Ad Tax Legislation
Posted: Aug 12, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice explains why the industry needs to fight against a looming threat— the removal of advertising as a legitimate business expense.
READ MOREThe Need for Marketing Innovation
Posted: Jul 12, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice shares why the marketing industry's success thrives on creativity and innovation.
READ MOREA Update on 3MS
Posted: Jul 5, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice, provides an update on the 3MS initiative, and where we're going with one of the most important initiatives in the marketing community.
READ MOREResults of the IAB, 4As and ANA Joint Board Meeting
Posted: Jun 28, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice shares the outcome of the second annual joint board meeting of the ANA, 4As, and IAB where they discussed four core areas: measurement, mobility, the marketing supply chain, and privacy.
READ MOREPatent Trolls
Posted: Apr 30, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice explains patent trolling and the adverse ramifications it has on the marketing and advertising communities.
READ MOREMore on State Advertising Taxes
Posted: Apr 24, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice provides an update on the proposed state advertising tax legislation in Ohio, Minnesota, and Louisiana.
READ MOREAd-ID: Cutting Across Every Media Platform
Posted: Apr 18, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice discusses the benefits of Ad-ID, including how it will enhance the measurement process.
READ MOREDigital Measurement
Posted: Apr 12, 2013 9:00am ETIn this video, ANA President and CEO Bob Liodice shares the proposals and solutions made by the ANA, 4As, and IAB to advance digital measurement.
READ MORESAG/AFTRA Contract Agreement
Posted: Apr 10, 2013 12:00am ETIn this video, ANA President and CEO Bob Liodice applauds the SAG-AFTRA and the Joint Policy Committee for reaching agreement on the latest contract, which features a new system to pay talent based upon impressions.
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