Marketing Musings

Measurement Brand-Specific Commercial Ratings

Posted: Mar 12, 2013 12:00am ET

In the video below, ANA President and CEO Bob Liodice calls on Nielsen to develop brand-specific commercial ratings for TV. Without such specific ratings, he opines, marketers may be overpaying for the delivery of commercials to their perspective target audiences.

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State Advertising Taxes

Posted: Mar 8, 2013 12:00am ET

In the video below, ANA President and CEO Bob Liodice discusses the threat of state advertising taxes, and how the passing of this legislation could cost the advertising industry billions of dollars as well as jobs and income in every state.

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The Industry Is Facing Serious Headwinds

Posted: Feb 11, 2013 12:00am ET

For the marketing industry, 2012 was pretty much like any other year — lots of highs, lots of lows, lots of news, and lots of changes. When you bundle these up, we moved the proverbial ball forward.

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Increasing Marketing Investment to Build Stronger Brands

Posted: Jan 30, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice explains why increasing marketing investment in more sophisticated, impactful ways improves the economic value of a brand.

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Integrating Media Across Platforms

Posted: Jan 28, 2013 12:00am ET

In the video below, ANA President and CEO Bob Liodice discusses the key challenges of bringing an integrated campaign to life across multiple media platforms. Liodice will deliver the keynote address at the inaugural Media Leadership Conference, presented by YouTube, February 24-26, in Miami, Fla.

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The Advertising Industry Outlook for 2013

Posted: Dec 12, 2012 12:00am ET

Bob Liodice, president and CEO of the ANA, provides his take where the advertising industry is heading in 2013. Will the economic uncertainties staring us in the face cause marketers to rethink some of their marketing and advertising strategies next year?

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Bob Liodice on Achieving Growth

Posted: Nov 27, 2012 12:00am ET

Bob Liodice, president and CEO of the ANA, discusses how today’s leading marketing organizations manage for and achieve business growth.

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Bob Liodice on Media Rebates

Posted: Oct 1, 2012 12:00am ET

Bob Liodice, president and CEO of the ANA, discusses the industry practice of media incentives and rebates, and shares findings from an ANA member survey on the subject.

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Bob Liodice on Privacy - Do Not Track

Posted: Sep 3, 2012 12:00am ET

Bob Liodice, president and CEO of the ANA, discusses online behavioral advertising, particularly the concerns marketers and consumers have about data capture and tracking.

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Bob Liodice on Privacy

Posted: Aug 1, 2012 12:00am ET

Privacy is one of the most complex issues affecting the advertising and marketing industry. Bob Liodice, president and CEO of the ANA, discusses what the industry is doing to reconcile the privacy issues elevated by public policy groups and state legislatures.

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