Marketing Musings

Ad-ID and the Digital Slate

Posted: Apr 25, 2012 12:00am ET

The marketing industry doesn't currently have a common system for coding digital advertising assets. Bob Liodice, president and CEO of the ANA, discusses why it's important to adopt a common coding system and how utilizing Ad-ID can substantially enhance the productivity of the marketing supply chain and the measurement capabilities of the marketing community.


Expanding Industry Measurement: 3MS: Making Measurement Make Sense

Posted: Apr 25, 2012 12:00am ET

Measurement is one the areas that continues to confound the marketing community, largely because of disagreements over what should be measured and how to interpret the results, especially in the digital space. Bob Liodice, president and CEO of the ANA, explains how 3MS, an initiative involving the ANA, 4A’s, and the IAB, will substantially enhance digital measurement.


ANA Recession Survey Results

Posted: Apr 3, 2012 12:00am ET

The latest edition of the ANA recession survey shows that while the economy continues to brighten and marketers’ prospects continue to improve, budgetary concerns linger. Watch Bob Liodice, president and CEO of the ANA, discuss this and other takeaways from the sixth edition of the recession survey.


ICANN: The Goverment Steps Forward

Posted: Dec 20, 2011 12:00am ET

After months of opposition against ICANN’s domain name expansion program by the ANA, businesses, and organizations, the government has stepped forward to take a closer look at ICANN’s proposition. Watch Bob Liodice, president and CEO of the ANA, discuss the measures the government is taking to ensure ICANN’s domain name expansion program will do no harm to brands worldwide.


Continuing the Conversation About ICANN

Posted: Dec 13, 2011 12:00am ET

Bob Liodice, president and CEO of the ANA, continues his conversation on why the ANA opposes ICANN’s domain name expansion program. He also discusses the importance of CRIDO, which has drawn widespread support from companies and trade associations.


ANA to ICANN: Your Industry Consensus Claim Is a Lie

Posted: Nov 28, 2011 12:00am ET

ICANN recently stated that it has gone through a laborious process to gain consensus for its generic top-level domain expansion program. In reality, the organization hasn’t gained the level of consensus it claims. Bob Liodice, CEO and president of the ANA, says there are more than 100 organizations standing with the ANA in opposition to this harmful program.


Mobile Marketing

Posted: Sep 16, 2011 12:00am ET

Of the 300 million cellphone and portable device users in the U.S., 62 million own a smartphone, and 35 percent of these users regularly access the Internet through their mobile devices. While these numbers continue to grow daily, total spending on mobile advertising is only about $1 billion annually. Bob Liodice, CEO and president of the ANA, explains why it’s important for marketers to leverag ...


Generic Top-Level Domains

Posted: Aug 3, 2011 12:00am ET

In June, the Internet Corporation for Assigned Names and Numbers (ICANN) announced a program that would radically change the domain-name system as we know it. Bob Liodice, CEO and president of the ANA, discusses ICANN’s revised program to expand generic top-level domain names and why it would cause irreparable harm to brands.


Brand Valuation

Posted: Jun 28, 2011 3:00pm ET

It pays to know your brand's worth! Whether you want to generate increased volume, build revenues, or grow long-term profitability, discovering your brand's value is paramount. ANA President and CEO Bob Liodice discusses the importance of brand valuation and how it can positively impact your marketing mix decisions, operating results, and shareholder equity.


Brands and Brand Building

Posted: Apr 6, 2011 12:00am ET

When thinking about brands and brand building, how do you carve out your brand’s niche in a highly competitive market? It is important to understand that positioning and segmentation are imperative. No matter how big your brand is, your organization must work with your creative agencies to create the positioning that allows you to differentiate yourself in the marketplace.


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