Posted: May 3, 2010 12:00am ET
Marketers must be socially responsible. We have to keep the benefits and wellbeing of society at the forefront as we pursue our advertising and marketing objectives. Today I will be talking about social responsibility and the Ad Council.
Posted: Apr 20, 2010 12:00am ET
Today I will be talking about the need to make the marketing supply chain more productive and more cost efficient. The use and deployment of Ad-ID provides the basis for substantial benefits for the entire ecosystem.
Posted: Mar 9, 2010 12:00am ET
Today I will be talking about the craft of marketing and its advancement over the years in traditional media and the digital realm.
Posted: Mar 4, 2010 12:00am ET
Today I will talk more about the role of agencies focusing on integrated marketing.
Posted: Feb 12, 2010 12:00am ET
Today I will talk more about measurement and accountability in the overall industry including the digital realm.