Marketing Musings

Ten Industry Imperatives for 2011

Posted: Jan 6, 2011 12:00am ET

It's 2011 and we need to start off on the right foot. Today I am going to talk about the top 10 industry imperatives for 2011 including areas like self-regulation, marketing diversity, measurement, and advertising taxes.

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Key Takeaways from the 2010 ANA Annual Conference – The Masters of Marketing Part 2

Posted: Dec 7, 2010 12:00am ET

What took place at this year's annual conference? We had industry leaders talk about the power of the brand and the focus of restoring brand relevance. Today I will give you some of the key takeaways from the 2010 ANA Annual Conference – The Masters of Marketing.

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Key Takeaways from the 2010 ANA Annual Conference – The Masters of Marketing

Posted: Dec 2, 2010 12:00am ET

What took place at this year's annual conference? We had industry leaders talk about what is driving brand growth and how they are growing the brand through the various marketing channels. Today I will give you some of the key takeaways from the 2010 ANA Annual Conference – The Masters of Marketing.

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Measurement & Accountability Within the Marketing/Advertising Community

Posted: Oct 11, 2010 12:00am ET

Marketing effectiveness increases substantially when it is fully and completely accountable. In order to do so, we need fully accountable measurement systems. Today I want to talk about the measurements that guide industry decision-making.

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Innovation and Innovators: Marketing A Source of Great Innovation

Posted: Sep 27, 2010 12:00am ET

Marketing is often the source of great innovation. Think about the great innovators over the course of time, like P.T. Barnum, Henry Ford, and Martha Stewart. Today I want to go into detail about how some of these innovators have changed American culture.

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Marilyn Mersereau, SVP of Corporate Marketing at Cisco Talks About Marketing With Bob Liodice

Posted: Sep 22, 2010 12:00am ET

I am delighted to have had the opportunity to interview a few of the talented, distinguished speakers we are having at the ANA Annual Conference. These men and women have much to share with the marketing community, and I invite you to read the conversations that took place and to get a sneak preview of what’s to come at this year’s Annual Conference - The Masters of Marketing.

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Cindy Gallop, founder and CEO of IfWeRanTheWorld On Growth, Marketing, and the Annual Conference

Posted: Sep 13, 2010 12:00am ET

I am delighted to have had the opportunity to interview a few of the talented, distinguished speakers we are having at the ANA Annual Conference. These men and women have much to share with the marketing community, and I invite you to read the conversations that took place and to get a sneak preview of what’s to come at this year’s Annual Conference - The Masters of Marketing.

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ANA's Activities in Washington, DC

Posted: Aug 2, 2010 12:00am ET

The advertising community achieved a great victory in Washington DC, by ensuring that the FTC Reauthorization Act was not part of the financial reform bill. Today I want to go into detail about why this was so important to the advertising/marketing communities.

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The Emerging Media World

Posted: Jul 14, 2010 12:00am ET

One hundred years ago all we had to talk about was print media and the ROI on print media, now we have new tools in the digital and social media world. Today I will go into detail about digital and social media including how we use these tools to build brands.

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Sponsorship and Event Marketing

Posted: Jun 29, 2010 12:00am ET

Sponsorship and event marketing is a great way to engage consumers that have a significant viral impact. Today I will be going into more detail about why companies are spending more time on sponsorship and event marketing.

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