Marketing Musings

Sponsorship and Event Marketing

Posted: Jun 29, 2010 12:00am ET

Sponsorship and event marketing is a great way to engage consumers that have a significant viral impact. Today I will be going into more detail about why companies are spending more time on sponsorship and event marketing.

Measurement Across the Board

Posted: May 28, 2010 12:00am ET

A few years ago marketers were pushed more aggressively to provide measurements to better understand the relative outcome of marketing investments. Today I will be talking about measurement across the marketing industry as a whole.

Food Advertising & Marketing to Children

Posted: May 14, 2010 12:00am ET

Food advertising to children has been subject to a lot of conversations over the past few years. A few years ago the marketing community created the food and beverage initiative. However, recently the government has released a few disturbing new communications regarding marketing to children. Today I will be talking about food advertising to children.

Privacy and Self Regulation

Posted: May 13, 2010 12:00am ET

Recently a draft of legislation was created to address privacy situations both in the online and offline communities. Most legislation can do quite a bit of damage to business in Internet advertising. Today I will be talking about privacy and self regulation.

Socially Responsible via Ad Council

Posted: May 3, 2010 12:00am ET

Marketers must be socially responsible. We have to keep the benefits and wellbeing of society at the forefront as we pursue our advertising and marketing objectives. Today I will be talking about social responsibility and the Ad Council.

The Marketing Supply Chain & Ad-ID

Posted: Apr 20, 2010 12:00am ET

Today I will be talking about the need to make the marketing supply chain more productive and more cost efficient. The use and deployment of Ad-ID provides the basis for substantial benefits for the entire ecosystem.

The Craft of Marketing

Posted: Mar 9, 2010 12:00am ET

Today I will be talking about the craft of marketing and its advancement over the years in traditional media and the digital realm.

The Role of Agencies

Posted: Mar 4, 2010 12:00am ET

Today I will talk more about the role of agencies focusing on integrated marketing.

Measurement & Accountability

Posted: Feb 12, 2010 12:00am ET

Today I will talk more about measurement and accountability in the overall industry including the digital realm.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.