Marketing Maestros

Why Does GEICO Run So Many Different TV Ads All At Once?

Posted: Jan 14, 2015 1:00pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich explains why GEICO's TV ad strategy is effective.

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The World Was At CES

Posted: Jan 14, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reviews the international nature of the 2015 Consumer Electronics Show.

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What Trended at #CES2015

Posted: Jan 13, 2015 10:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares terms that trended at the 2015 Consumer Electronics Show.

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Observations from CES

Posted: Jan 12, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some personal observations from the 2015 Consumer Electronics Show.

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A New Year, a New Magazine

Posted: Jan 8, 2015 12:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

Featuring Kraft Foods, Charles Schwab, Rust-Oleum, and other brands, this issue looks at how to build a solid content marketing strategy, how the new Congress could effect the marketing industry, and much, much more.

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Hello from CES!

Posted: Jan 8, 2015 10:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares an update from CES2015 in Las Vegas, Nev.

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Transparency Issues Ring Out 2014 … And Ring In 2015

Posted: Dec 29, 2014 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some insights on transparency.

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See you at CES!

Posted: Dec 19, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

The ANA will be presenting Digital Disruption at 2015 CES.

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Beware Sourced Traffic – per ANA/White Ops Bot Fraud Study

Posted: Dec 16, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares findings from a recent ANA/White Ops study on fraud in digital advertising.

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The December Issue of Spotlight Is Here

Posted: Dec 12, 2014 12:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

As the year comes to a close, so does the run of ANA Magazine Spotlight, or at least in its current form. But the publication is going out on a high note, with a look at the quest for cross-platform measurement standards and how we’re defining viewable impressions. Brought to you by our partner Scripps Networks Interactive, this month’s issue also takes a close look at how to effectively reach ...

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