Marketing Maestros

Sourced Traffic: Do You Know What This Is? (You should!)

Posted: May 25, 2016 12:00pm ET BY Bill Duggan, Group EVP, ANA

A new white paper from the ANA found that a good number of marketers are unfamiliar with sourced traffic.


Sourced Traffic: Buyer Beware!

Posted: May 19, 2016 9:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares details from a new ANA white paper on sourced traffic.


Why Do Some Brands Get the Total Market Approach Wrong?

Posted: May 9, 2016 2:00pm ET BY Jeffrey L. Bowman, ANA Faculty

Jeffrey L. Bowman, founder of REFRAME: The [Brand] and ANA Faculty member, examines the total market approach.


Duracell Helps Recognize May as Better Hearing and Speech Month

Posted: May 9, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

A new ad from Duracell, an ANA Multicultural Excellence Award winner, sheds light on hearing loss.


Marketing Procurement: At least 5 partners in every deal, not just 1

Posted: May 4, 2016 1:00pm ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapter

A number of internal and external partnerships play an important role in the marketing supply chain. Here's a look at seven keys to better partnerships across the board.


Winning with Modern Consumers Starts with the Millennial Mindset

Posted: Apr 22, 2016 10:30am ET BY Jeff Fromm, ANA Faculty

Millennials are a force on their own, but their influence is becoming more apparent across generations.


What You Need to Know to Capitalize on Programmatic Buying's Potential

Posted: Apr 19, 2016 10:30am ET BY Matt Prohaska, ANA Faculty

ANA Faculty member Matt Prohaska breaks down the different types of programmatic marketplaces, and explains how marketers can thrive in each one.


How to Not #FAIL LinkedIn InMail

Posted: Apr 13, 2016 11:00am ET BY Kiran Goojha, senior manager of marketing and communications

How do you reach the right people via LinkedIn InMail? ANA's Kiran Goojha has three tips.


Are Clients from Mars and Agencies from Venus?

Posted: Apr 1, 2016 10:30am ET BY Joanne Davis, ANA Faculty

ANA Faculty member Joanne Davis explains how marketers can be better agency clients.


How Small Businesses Can Use Big Data to Keep Their Message Fresh and on Target

Posted: Mar 30, 2016 10:30am ET BY Yariv Drori, VP of programmatic ad operations at MultiView

MultiView's Yariv Drori identifies three ways B-to-B marketers can use big data to keep their messages on target.