Marketing Maestros

Ice Bucket Challenge – Insights for Marketers

Posted: Aug 25, 2014 11:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares lessons marketers can learn from the success of the #IceBucketChallenge campaign to raise awareness for ALS.

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Recap: Integrated Marketing Members-Only Conference

Posted: Aug 21, 2014 1:00pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman provides a recap of the ANA's latest Integrated Marketing Members-Only Conference, held at the Heinz Field in Pittsburgh.

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Programmatic Media Buying, Lifting the Veil

Posted: Aug 14, 2014 11:00am ET BY Andrew Eitelbach, senior manager of marketing and communications

Programmatic Media Buying is still not well understood by marketers. The latest issue of ANA Magazine Spotlight aims to shine a light on the subject and clear up some of the confusion.

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Multicultural Marketing Is More Important than Ever

Posted: Aug 6, 2014 11:00am ET BY Andrew Eitelbach, senior manager of marketing and communications

A new training seminar form the ANA School of Marketing that focuses on how to effectively reach multicultural audiences.

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Advertising Transparency – Let the Buyer Beware

Posted: Jul 30, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights on agency trading desk transparency, which is one of marketers’ biggest concerns about media buying.

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75 Percent of Office Workers Do This

Posted: Jul 29, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman explains the benefit of participating in an ANA webinar and shares some insights from previous webinars.

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Industry Study of Advertising Bot Fraud Announced!

Posted: Jul 14, 2014 10:51am ET BY Bill Duggan, Group EVP, ANA

ANA and online fraud detection firm White Ops have announced a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry and provide actionable data and insights which marketers can use to reduce bot fraud in their future campaigns.

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Let Me Tell You About Don

Posted: Jul 1, 2014 12:30pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich shares social media marketing advice from author Ben Blakesley.

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Catchy Jingles and Theme Songs

Posted: Jun 26, 2014 2:00pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

The ANA's Jesse Feldman shares some of the most recently added content to the Marketing Knowledge Center.

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ANA at CES 2015!

Posted: Jun 11, 2014 10:51am ET BY Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan announces that ANA will be a part of "C Space" at the 2015 Consumer Electronics Show.

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