Marketing Maestros

Key themes from 2014 ANA Brand Masters Conference

Posted: Mar 6, 2014 2:30pm ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA's Marni Gordon summarizes key themes from the recently completed 2014 ANA Brand Masters Conference.

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What is “Total Market”?

Posted: Mar 6, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares descriptions of "total market" given during an ANA meeting with a group of multicultural marketing thought leaders.

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Have You Tweeted Any Brands Today?

Posted: Feb 25, 2014 3:30pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA’s Jesse Feldman discusses the importance of having an active social media presence drawing on presentations from past ANA Members-Only conferences.

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Branding Insights from College Road Trips

Posted: Feb 24, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

Ahead of the 2014 ANA Brand Masters Conference, ANA's Bill Duggan shares branding insights from his recent college road trips, giving examples of colleges that are setting themselves apart in ways that are also applicable to brands.

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Advertising’s Transparency Crisis

Posted: Feb 21, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan weighs in on the industry's transparency crisis, outlining the scale of the problem, contributing factors, and the ultimate fallout that could occur among marketers, their agencies, and the media.

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For Commercial Ratings – Specific is Better than Average

Posted: Feb 13, 2014 10:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan compares the individual Super Bowl ad ratings of Kantar Media and Rentrak to show the value of brand-specific commercial ratings.

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Technologies from CES to Improve TV Audience Measurement

Posted: Feb 5, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reiterates some of the technology on display and CES 2014 and encourages TV audience measurement companies to figure out ways to use these technologies to improve TV audience measurement.

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ANA Connection at Super Bowl Gospel Celebration

Posted: Feb 3, 2014 12:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan recaps the Super Bowl Gospel Celebration held in NYC Jan. 31.

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Farewell to 4A's TV Production Cost Survey

Posted: Jan 29, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

Following the announcement that the 4A's will no longer publish their "Television Production Cost Survey", ANA's Bill Duggan reflects on the changing state of advertisements and advertising platforms.

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What I Learned in London at the WFA Sourcing Forum

Posted: Jan 27, 2014 12:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some key takeaways from the WFA Sourcing Forum in London

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