Marketing Maestros

Highlights of ANA Programmatic Webinar Series – What Advertisers Should Do

Posted: Jun 24, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the ANA's programmatic webinar series.

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Fathers Get Their Day

Posted: Jun 21, 2015 9:30am ET BY Andrew Eitelbach

The June issue of ANA magazine focused on the new portrayal of fathers in advertising, explores beacon technology as a marketing tool, outlines the need for data intelligence, and so much more.

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ANA Issues Media Transparency RFP

Posted: Jun 18, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan sheds some light on the ANA's recent RFP for an organization to conduct and industrywide media transparency study.

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Think Big. Be Fearless. Push for the Best.

Posted: May 21, 2015 5:30am ET BY Andrew Eitelbach

The May issue of ANA magazine profiles Dana Anderson of Mondelēz, examines wireless charging's future, explains the gradual adoption of same-day delivery, uncovers trends in consumer media habits, talks with Lisa Cochrane of Allstate about the timelessness of Mayehm, and so much more

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No More Excuses

Posted: May 13, 2015 1:00pm ET BY Urey Onuoha

The Spring 2015 issue of B-to-B Marketer focuses on video marketing and digital marketing.

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It’s the brief, stupid!

Posted: Apr 30, 2015 2:00pm ET BY Bill Duggan, Group EVP, ANA

Clients and agencies disagree on the clarity of assignment briefs, according to a new ANA survey.

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Praise for Pringles

Posted: Apr 24, 2015 11:30am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares her favorite winning campaigns from the 2015 REGGIE Awards.

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Imaginary Deadlines, or the Danger of a Nice, Round Number

Posted: Apr 23, 2015 1:30pm ET BY Michael Berberich, manager, marketing knowledge center

Don't let imaginary deadlines interfere with the real-world needs of your brand.

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Enhancing Client/Agency Relationships – New ANA Research!

Posted: Apr 23, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

Findings from a Q1 2015 ANA survey and resulting white paper "Enhancing Client/Agency Relationships"

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Native needs a better yardstick

Posted: Apr 16, 2015 12:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares thoughts on some findings from a recent ANA study on native advertising.

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