Marketing Maestros

Social Media Marketing Tips for B2B Companies

Posted: May 6, 2013 12:00am ET BY Yasmin Melendez, director of committees and conferences, ANA

Many B2B companies find it challenging to engage in social media because they don’t know how it ties back to the organization or how to sustain it in the long-term. On May 1, the ANA Business-to-Business committee welcomed Lauren McCadney, senior manager, social media at CDW who shared some tips to leveraging loyal customers that goes beyond ratings and reviews.


New ANA White Paper on Brand-Specific Commercial Rating

Posted: May 3, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Earlier this year ANA convened the Commercial Ratings Summit, and then a follow-up webinar, to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television.


Innovation Day at MillerCoors

Posted: Apr 25, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

I really enjoyed hosting our fourth annual ANA Innovation Day at MillerCoors in Chicago this week! The event was held in the MillerCoors company bar and the day included great sessions from MillerCoors, Kellogg’s, Rite Aid, Killerspin, plus the social media success behind A&E’s Duck Dynasty!


There is No Better Channel for a Brand Than its Employees

Posted: Apr 22, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

A recurring theme at ANA’s recent Brand Masters Conference was the critical role employees play in brand building.


Highlights from ANA Brand Masters Conference

Posted: Apr 22, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA is well known for its fall “Masters of Marketing” Conference - which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. This year we held our first annual ANA Brand Masters Conference which was a very special intimate springtime companion to the Masters of Marketing. This first-time event was SOLD OUT and over 320 people were ...


Time and Tide

Posted: Apr 22, 2013 12:00am ET BY Lynn Santa Lucia

Let’s face it, we don’t own the brand message anymore. We have the ability to control what we say about the brand, but as far as the ongoing conversation about it goes, marketers have no control.


Counting Blessings, Not Miles

Posted: Apr 19, 2013 9:32am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

I was one of the lucky ones who were treated Monday in the main medical tent at the Boston Marathon, just beyond the finish line.


Bright Outlook from the Gap

Posted: Apr 19, 2013 8:30am ET BY Lynn Santa Lucia

When you’re trying to revitalize a brand, you can get lost in an avalanche of opportunity. And if you’re like Gap’s global CMO Seth Farbman, you can tend to push very fast. The former Ogilvy exec, who joined the retailer two years ago, is a self-described type-A marketer and admits that initially he was looking in all the wrong places to inject some oomph into the brand — namely, at brands ...


Contribute to The One Fund Boston

Posted: Apr 19, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

I was in Boston on Patriots Day -- first for the Red Sox game and then we (I was with my wife and three kids) walked to Boylston Street to watch the runners in the final stretch of the Boston Marathon. We were close enough to hear the two explosions. Just minutes before, we decided to walk to the finish line but after a few steps changed our minds. We were lucky. Our hearts go out to all those imp ...


Sharing Is the New Essential

Posted: Apr 18, 2013 12:03pm ET BY Lynn Santa Lucia

As a mother of three children, Dell CMO Karen Quintos has learned that there’s a real difference between hearing and listening, a difference that also applies to the business world. For example, if your company is monitoring conversations on Facebook and Twitter but not acting on the rich insights, you’re not really listening, she says.