Marketing Maestros

Media Rebates/Incentives Require Full Transparency

Posted: Jul 16, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company, and then the agencies not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States. However, a recent ANA/Reed Smith survey confirms that this practice also exists in the U.S.

READ MORE

ICANN vs. The World

Posted: Jul 10, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

While ICANN’s expansion of top level domains has been an extremely unpopular move, the frequency of applied-for gTLDs can at least help solve some of the world’s greatest popularity contests:

READ MORE

ANA Multicultural Excellence Awards Insights & Call for Entries

Posted: Jul 10, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Recently the advertising industry recognized its best via the Effie Awards and Cannes Lions. Congratulations to all the winners! The industry awards next up are the ANA Multicultural Excellence Awards as the call for entries is now open.

READ MORE

New Laws … And Who Designed that Outdoor Billboard?

Posted: Jul 2, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

There’s an interesting story on cnn.com titled “July 1 brings new, sometimes quirky laws.” Relevant to the marketing and advertising industry, a new local ordinance in Virginia requires electronic messages on outdoor advertising to remain in place for at least eight seconds to avoid driver distractions. I like that new law!

READ MORE

Rebate On A Global Holiday – Good! Rebate On A Global Media Buy – Perhaps, Not So Good!

Posted: Jun 27, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company and then not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States.

READ MORE

Is This Search Really Necessary?

Posted: Jun 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

One of the best-read pages in Adweek has got to be ‘Accounts in Reviews’ which is “a weekly listing of the major accounts up for grabs and who’s chasing them.” The current issue lists nine accounts in review including a major retailer, airline, CPG company, sports league (NASCAR!), and a number of financial service companies.

READ MORE

In-House Agencies – Fast, Cheap, & Good!

Posted: Jun 13, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA In-House Agency Day, just held at the offices of Charles Schwab in San Francisco, attracted a crowd of over fifty marketers. When we surveyed members a few years ago, we found that 42% had an in-house agency of some type. And speculation is that the percentage has grown further as the primary benefits of in-house agencies – speed and cost savings – are more important than ever. But in-h ...

READ MORE

What? … errr … Excuse me?

Posted: Jun 6, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

READ MORE

Industry Interest in Brand-Specific Commercial Ratings

Posted: Jun 1, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

It’s now June (can you believe it!) and I’m proud that I’ve kept up with one of my primary New Year’s resolutions – to blog once a week. That’s over 20 blogs in 2012 at this point, all on the Marketing Maestros series of blogs.

READ MORE

Marketing to Asian Americans and Insights from the 3AF Conference

Posted: May 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Insights from the 3AF (Asian American Advertising Federation) Asian Marketing Summit in Las Vegas.

READ MORE