Marketing Maestros

Inspiring Great Creative

Posted: Jun 13, 2017 3:00pm ET BY Jane Maas, ANA Faculty

Advertising legend Jane Maas shares five important skills advertisers must master to inspire agencies to greater creative heights.

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ANA Media Transparency Report: One Year Later

Posted: Jun 7, 2017 12:00am ET BY Bill Duggan, Group EVP, ANA

In the past year, marketers have instituted major changes since the ANA media transparency report was issued in an effort to address what they now perceive as a serious problem. Here's a recap of key steps taken so far.

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New Research Reveals Shifts in Agency Compensation Practices

Posted: Jun 6, 2017 10:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

The 17th edition of the ANA's Trends in Agency Compensation research revealed shifts in compensation methods as marketers seek simplicity.

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Key Action Steps for Marketers from Latest ANA Programmatic Study

Posted: May 25, 2017 11:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

A new ANA study provides practical solutions to help advertisers take greater control of their programmatic investments. Here are some of the key action steps.

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The War on Digital Ad Fraud is Winnable

Posted: May 24, 2017 8:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares the latest from the third annual ANA/White Ops report on the state of digital ad fraud.

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Meet the Woman Setting the Bar for Challenger Brands

Posted: May 23, 2017 10:00am ET BY Ryan Dinger, copywriter at ANA

Jet.com's Liza Landsman talks data management, her company's partnership with Walmart, and more in this Q&A.

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A Marketing Truth: Your Employees Are Your Brand

Posted: May 22, 2017 1:00pm ET BY Michelle M. Smith

O.C. Tanner's Michelle Smith explains how employees can influence brand success and customer loyalty.

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Programmatic Non-Disclosed Buys — Buyer Beware

Posted: May 18, 2017 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explains the implications of purchasing programmatic media on a non-disclosed basis.

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The Evolution of Public Relations

Posted: May 9, 2017 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares findings from a new study exploring current client-side marketer perceptions of public relations.

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The Ad's Not Viewable If It's Blocked: Richer Media Leaves Advertisers and Consumers Poorer

Posted: May 8, 2017 11:30am ET BY Victor Wong, CEO of Thunder

As consumers increasingly block digital ads, advertisers need to set and abide by higher standards for viewability and creative to make sure their ads are seen.

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