Marketing Maestros

Congratulations to the 2013 Multicultural Excellence Award Category Winners

Posted: Sep 24, 2013 8:00am ET BY Yasmin Melendez, director of committees and conferences, ANA

The Multicultural Excellence Awards recognize the outstanding work being done in the areas of African-American, Asian, Hispanic and LGBT advertising. Congratulations to this year’s category winners!


Elevating the Role of Marketing Procurement with Procurement Leaders

Posted: Sep 23, 2013 9:25am ET BY Bill Duggan, Group EVP, ANA

Last week I had the opportunity to attend the Procurement Leaders conference in Boston and present a session, titled “Elevating the Role of Marketing Procurement” with Sal Vitale.


The Insights Behind Valspar’s Growth

Posted: Sep 23, 2013 8:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Valspar Corp.’s John Anton, vice president and general manager of the ACE business unit, explains the insights that were of paramount importance to driving meaningful growth for the Valspar brand of do-it-yourself paint.


Marketing in a Real-Time World: Key Insights from 360i Marketing Summit 2013

Posted: Sep 20, 2013 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Marni Gordon, vice president, ANA shares insights from the 360i Marketing Summit 2013.


Procurement & In-House Agencies

Posted: Sep 19, 2013 10:55am ET BY Bill Duggan, Group EVP, ANA

Marketing procurement should be aware (keenly aware) of the value and benefits of in-house agencies. In-house agencies offer key benefits, per the recent ANA report “The Rise of the In-House Agency.”


Takeaways from the Multicultural Excellence Awards Judging

Posted: Sep 18, 2013 9:33am ET BY Yasmin Melendez, director of committees and conferences, ANA

Last week, 15 ANA members from a variety of industries including financial services, QSR, CPG, health care, spirits and telecommunications gathered at ANA headquarters to review over 185 entries submitted for the Multicultural Excellence Awards. Now in its 13th year, these awards recognize marketers and their agencies or media company for their outstanding work in advertising to African-American, ...


Disintermediation of Traditional Agencies

Posted: Sep 13, 2013 3:33pm ET BY Bill Duggan, Group EVP, ANA defines disintermediate as: “to attempt to do away with intermediary entities between two primary market forces; to eliminate the middleman.”


New Industry Association:<br>Cross-Cultural Marketing & Communications Association

Posted: Sep 10, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

I attended the opening day of the “The Total Market Conference” from the Cross-Cultural Marketing & Communications Association on Monday in NYC. According to the CCM&CA, the total market is the description of a business vertical emerging within the marketing and communications industry; it describes the converging “general market” and multicultural business verticals.


The Rise of the In-House Agency

Posted: Sep 5, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

ANA has released a new report, “The Rise of the In-House Agency,” and the findings are most interesting.


In-House Agencies Grow in Importance

Posted: Aug 30, 2013 10:03am ET BY Bill Duggan, Group EVP, ANA

Over the last few months ANA has been surveying our members to better understand the penetration and use of in-house agencies.