Marketing Maestros

Ad Fellows Launched by Verizon

Posted: Sep 13, 2017 11:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the launch of Ad Fellows, an industry partnership designed to foster the next generation of diverse marketing leaders.

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Outranking the Competition with Advanced SEO

Posted: Sep 7, 2017 1:30pm ET BY Kaysha HanockBY , JoAnna Dettmann

With everyone on board the SEO train, here are three advanced tactics to help you outrank the competition.

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How to Create a Best-in-Class MarTech Strategy

Posted: Sep 1, 2017 11:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Implementing a MarTech strategy can be easier said than done. These seven tips will help marketers get started.

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The Art of Conversation

Posted: Aug 28, 2017 10:00am ET BY Jessica Stewart, lead strategic planner at Stein IAS

In the world of post-modern marketing, marketers need to convey the emotional truth of a brand at scale, says Stein IAS’ Jessica Stewart.

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And Now — Production

Posted: Aug 23, 2017 2:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from a new ANA report on production transparency in the U.S. ad industry.

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Mastering Content Powered Engagement

Posted: Aug 21, 2017 12:30pm ET BY Steve Kerho, chief strategy officer at Meredith Xcelerated Marketing

MXM's Steve Kerho shares six principles to help marketers develop their content strategies in the most productive way.

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Finding Your Crazies: Asking a Simple Question Can Supercharge Your Influencer Marketing

Posted: Aug 18, 2017 9:30am ET BY Robert Davis

PJA's Robert Davis shares three personas to help brands identify their super influencers.

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10 Production Transparency Recommendations for Advertisers

Posted: Aug 16, 2017 12:30pm ET BY Bill Duggan, Group EVP, ANA

A new ANA report has found that production transparency concerns exist at multiple agencies and holding companies. These 10 recommendations can help address these issues.

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How Hilton’s Shift to Data Obsession Has Led to Big Wins

Posted: Aug 14, 2017 3:00pm ET BY Claudine Waite, director of content marketing at ANA

Hilton’s Deb Heydel knows a thing or two about analytics. In this Q&A, she explains how Hilton uses data to optimize spend and how the analytics department can help achieve C-suite buy-in.

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ANA Releases "Production Transparency in the U.S. Advertising Industry"

Posted: Aug 9, 2017 9:30am ET BY Bill Duggan, Group EVP, ANA

A new study from the ANA found that transparency concerns exist at multiple agencies and holding companies. ANA's Bill Duggan shares more important findings.

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