Marketing Maestros

Become an Agent of Change

Posted: Aug 17, 2015 12:00pm ET BY Lisa Guhanick, vice president of the ANA School of Marketing

CMOs need to know how to transform their organizations to meet the demands of a changing consumer perspective. The ANA School of Marketing can teach those skills and offers an executive-level workshop on the subject taught by Wharton professor Jerry Wind.


Media Transparency: What’s a Marketer to Do?

Posted: Aug 14, 2015 9:00am ET BY Duke Fanelli, chief marketing officer at the ANA

While the industry works toward a solution to its transparency challenges, the article points to some immediate steps marketers should consider.


Something’s Stirring

Posted: Aug 13, 2015 1:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

Coca-Cola's labeless cans, the problem with Flash on mobile, the issues surrounding media transparency, marketing to people with disabilities, and a Q&A with Cindy Chen of Mondeléz.


Give Us Your Feedback

Posted: Aug 13, 2015 1:00am ET BY Andrew Eitelbach, senior manager of marketing and communications

Give us your feedback on this month's issue of ANA magazine.


ANA Offers Insurance for “Patent Troll” Protection

Posted: Aug 11, 2015 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA has announced a program to provide members with focused patent infringement defense insurance protection for marketing and advertising activities.


Science Is Cool…Honest!

Posted: Aug 11, 2015 1:00pm ET BY Urey Onuoha, copywriter, ANA

A summary of what's inside the Summer issue of B-to-B Marketer.


The Sad State of Content Marketing

Posted: Aug 4, 2015 11:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

ANA's Ken Beaulieu looks at the current state of content marketing.


Tug on my heartstrings, please!

Posted: Aug 3, 2015 3:00pm ET BY Mala White, senior manager of committees and conferences

ANA's Mala White reflects on the 2014 Multicultural Excellence Awards submissions.


Key Takeaways from the 2015 ANA Digital & Social Media Conference

Posted: Jul 31, 2015 10:30am ET BY Victoria Lopez, director, member relations

ANA's Victoria Lopez shares key takeaways from the 2015 ANA Digital and Social Media Conference.


Same Project, Different Tools

Posted: Jul 14, 2015 12:00pm ET BY Andrew Eitelbach, senior manager of marketing and communications

The July issue of ANA magazine focuses on how to engage the DIY consumer, the core tenets of effective digital advertising, ad blocking and the digital marketing blind spot, McDonald's new McBike packaging, and so much more.