Marketing Maestros

Advertising Should Remain Short-Term Expense on Books

Posted: Feb 1, 2017 3:00pm ET BY Erich Decker-Hoppen, director of communications for MASB

Erich Decker-Hoppen of MASB explains why regulations around ad taxes should remain unchanged.

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Vikki Rohrer of Ford to Chair 2017 ANA Advertising Financial Management Conference

Posted: Jan 23, 2017 10:00am ET BY Bill Duggan, Group EVP, ANA

The ANA announces a new chair for the 2017 ANA Advertising Financial Management Conference.

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EA Ups Its Game in Programmatic

Posted: Jan 19, 2017 10:00am ET BY Ken Beaulieu

EA's Belinda Smith explains the company's progression with programmatic ad buying.

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New B-to-B Research: A CMO’s Checklist

Posted: Jan 18, 2017 10:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Tips for B-to-B CMOs on how to develop strategic marketing plans that drive business growth.

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The ANA Celebrates 1,000 Members

Posted: Jan 17, 2017 12:00pm ET BY Ryan Dinger, copywriter at ANA

The ANA has reached a new milestone with its 1000th member.

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What Were the Biggest Challenges for Marketers in 2016?

Posted: Jan 13, 2017 10:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

The top marketing challenges of 2016 from the ANA’s Marketer’s Edge research program.

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How PepsiCo Brought Content In-House

Posted: Jan 12, 2017 1:00pm ET BY Molly Knol, senior manager, committees and conferences at ANA

PepsiCo's in-house content creation studio is helping the company stand out among the competition.

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Transparency, Fraud, Programmatic, Data, & Agency Relationships

Posted: Jan 4, 2017 12:00am ET BY Bill Duggan, Group EVP, ANA

Five issues that were on the top of the agenda for marketers last year – transparency, fraud, programmatic, data, and agency relationships – will continue to be urgent issues in 2017. As we kick-off a new year, marketers would find it helpful to reflect back on ANA positions on these issues.

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Brand Masters: Big Brands with Bigger Results

Posted: Dec 20, 2016 12:00pm ET BY Ryan Dinger, copywriter at ANA

Here’s a look at the things that have made the ANA Brand Masters Conference a can’t-miss event on any marketer’s schedule.

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Why is ANA in the same company as Pokémon, Marijuana, Netflix, and Donald Trump?

Posted: Dec 19, 2016 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reflects on the ANA's acknowledgment on Ad Age's 2016 Marketer A-List.

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