Marketing Maestros

Are You Game?

Posted: Jan 6, 2011 12:00am ET BY Cara Brooke Schultz

Social gaming is the talk of the town, with games like Farmville and Cityville becoming extremely popular on Facebook. According to an online article from Inside Social Games, “Cityville became the largest single app ever on the Facebook platform, with 84.2 million monthly active users.”

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Why Foursquare Works

Posted: Dec 17, 2010 12:00am ET BY Cara Brooke Schultz

Foursquare was based off of the concept of bringing the element of gaming to real-life. Yet, how does this work for businesses and marketers?

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New Ad Options on YouTube

Posted: Dec 2, 2010 12:00am ET BY Cara Brooke Schultz

According to research conducted by Nieslen, American consumers allocate 33 percent of their weekly media time to online. Nielsen also found that overall online video usage was up from 2009.

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Refreshing Your Brand? Not So Fast.

Posted: Dec 1, 2010 12:00am ET BY Adrienne Tallacksen

A new look going into the new year may seem like a good idea. But there’s more to it than just updating your logo and slapping it onto your website and packaging.

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ANA Research Report: Multicultural Marketing and Newer Media

Posted: Nov 29, 2010 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA recently fielded a survey to better understand how newer media platforms are being used to reach multicultural consumers. Topline results were debuted at the ANA Multicultural Marketing & Diversity Conference earlier this month.

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NBC News Embraces TV Time Shifting

Posted: Nov 17, 2010 12:00am ET BY Susan Burke

A surprising new ad featuring NBC Nightly News anchor, Brian Williams, encourages viewers who don’t have time to watch the news when it airs live (6:30 p.m.) to record it and watch it later instead (a phenomenon known as “time shifting”).

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San Francisco Makes Kids Frown: Bans Toy Giveaways in Meals

Posted: Nov 3, 2010 12:00am ET BY Cara Brooke Schultz

San Francisco lawmakers approved legislation on Tuesday, November 2 that would limit toy giveaways in children’s meals specifically those with high calorie intake.

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Message to TV Networks: Don’t fill sidebar pillars of ads with your logo or network promotions

Posted: Oct 29, 2010 12:00am ET BY Bill Duggan, Group EVP, ANA

MediaPost’s Dave Goetzl wrote a story recently on how TBS is promoting its Conan show using “pillars” that appear to the left and right sidebars of some ads on their HD feeds.

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Intuit Makes TurboTax Snazzy with Social Media

Posted: Oct 26, 2010 12:00am ET BY Cara Brooke Schultz

In case you missed it, Seth Greenberg, VP, global media & digital marketing at Intuit spoke at this year’s ANA Annual Conference – The Masters of Marketing. Seth talked about how Intuit is successfully utilizing the social media space to get the word out.

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Raw, Flawed, Ugly, Confusing

Posted: Oct 21, 2010 12:00am ET BY Bill Duggan, Group EVP, ANA

According to SI.com, Wednesday night's baseball playoff game between the San Francisco Giants and Philadelphia Phillies was “raw, flawed, dazzling, ugly, confusing and entirely wonderful.”

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