Marketing Maestros

Get the Most Out Of Social Media For Your Business

Posted: Jun 22, 2011 11:00am ET BY Grace Bello

Social networks including Facebook and LinkedIn allow businesses to target their ads to specific demographics in their favorite online spaces. However, are you making the most of your social media presence?

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Industry Standard to Measure Twitter

Posted: Jun 20, 2011 2:00pm ET BY Bill Duggan, Group EVP, ANA

I was surprised to learn that there is NOT an industry standard to measure Twitter activity. We heard that from ANA’s PR agency, CooperKatz, as well as from the Council of Public Relations Firms.

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Were you watching the NBA playoffs? Or following the chatter on Twitter?

Posted: Jun 15, 2011 12:00pm ET BY Cara Brooke Schultz

Nike got social media savvy during the NBA playoffs this year with a social media data visualization tool. Nike’s Basketball webpage not only displayed a live twitter feed it also showed photos of Nike-sponsored players.

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The Hershey Company continues their charitable legacy through CocoaLink program

Posted: Jun 7, 2011 12:00pm ET BY Marni Gordon, SVP of committees and conferences, ANA

During Memorial Day weekend, my family and I had a great time at Hersheypark! We really enjoyed getting splashed on the water rides at “The Boardwalk” and designing our own candy bars in Hershey’s Chocolate World.

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German Efficiency

Posted: May 26, 2011 12:00am ET BY Bill Duggan, Group EVP, ANA

I just returned from a trip to Berlin, Germany where I attended a meeting hosted by the World Federation of Advertisers (WFA). During my two days there (too short, by the way), I was impressed with a number of simple efficiency measures that are part of everyday life in Germany.

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What Will the Upfronts Bring This Year?

Posted: May 19, 2011 12:00pm ET BY Susan Burke

Some TV networks are using the upfronts as an excuse to look to the future with new multicultural content and more.

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Video: Danielle Vona, SONIC, Discusses Cause-Related Marketing

Posted: May 18, 2011 12:00pm ET BY Grace Bello

At our 2011 ANA Brand Conference in New York, NY, Danielle Vona, VP and Chief Marketing Officer of SONIC, chats about her brand's cause marketing efforts.

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The Joys of Mentoring

Posted: May 10, 2011 12:00am ET BY Bill Duggan, Group EVP, ANA

A mentor, according to dictionary.com, is a wise and trusted counselor or teacher; an influential senior sponsor or supporter. ANA recently introduced the Procurement Mentoring Program – this is a client-side community committed to improving the relationships procurement has with both internal marketing and external agencies.

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Google and Facebook Enter the Daily Deals Coupon and Group-Buying Arena

Posted: May 9, 2011 11:30am ET BY Sumitra Duncan

Marketers interested in promoting their offerings via the group-buying arena can now consider utilizing the new services offered by Google and Facebook to gather more impressions via their consumer advocates.

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Video: Dell's Adam Brown Discusses Social Media, Transparency, and Sales

Posted: May 2, 2011 9:00am ET BY Grace Bello

From our 2011 ANA Brand Conference presented by The New York Times on April 5, 2011, listen to Dell's Adam Brown, Executive Director, Social Media, discuss his approach to social media marketing.

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