Marketing Maestros

Text Messages – Do They Have a Place in the Marketing Horizon?

Posted: Sep 21, 2010 12:00am ET BY Cara Brooke Schultz

Recently, I’ve received a few text messages for offers from various companies. Although the text messages were unsolicited, it got the wheels in my brain turning. How big a role will text messaging play in the marketing/advertising industry in the next 1 to 2 years?


How Marketers Can Use Influence to Gain Respect

Posted: Sep 14, 2010 12:00am ET BY Michael Palmer

Influence is one of a marketer’s best tools. In today’s environment marketers no longer slog along by themselves, they have to reach out to others, bring them into the fold. Respect for marketing grows dramatically when we help sales do their job better, faster, more profitably.


The 3D Invasion

Posted: Sep 13, 2010 12:00am ET BY Susan Burke

Once thought of as a laughable craze of the past, 3D technology (which first became prominent in the 1950s) is re-entering our cultural consciousness with a vengeance. Hit movies such as Monsters vs. Aliens, Alice in Wonderland, and The Clash of the Titans are utilizing it, as well as advertisers such as Gillette and Pepsi (in partnership with Dreamworks and Intel).


Where to Start When Crafting Your Resume

Posted: Sep 9, 2010 12:00am ET BY Michael Palmer

A job search is much like building a marketing campaign; you need to decide what you are going to say and to whom. Segmentation is critical; no matter how good you are—you and your qualifications are not right for every employer.


www. Where Did the Website Go!?

Posted: Sep 8, 2010 12:00am ET BY Cara Brooke Schultz

Yesterday I was on a particular website looking at flights. In an attempt to be a savvy consumer I decided to check a competitor’s website for pricing information. To my dismay, the website wasn’t working. I checked the url, thinking perhaps I had typed it wrong.


Take Control of Your Professional Future

Posted: Sep 7, 2010 12:00am ET BY Michael Palmer

Many organizations today say that one of their core values is their commitment to the pursuit of lifelong learning and personal development. To that end, these companies say that they emphasize helping individual growth to reach full potential.


Does Your Company Use Twitter for Customer Service?

Posted: Aug 18, 2010 12:00am ET BY Cara Brooke Schultz

At a recent conference, I was busy writing my “elite tweets” aka valuable snippets of information from the top marketing gurus in the industry, as I noticed one of our conference attendees reaching out to the ANA corporate twitter account.


NYC Subways Will Now Travel on the Rail Wirelessly

Posted: Aug 4, 2010 12:00am ET BY Cara Brooke Schultz

Do you look forward to your commute to the office solely because you can read a book and not be answering your boss’s inquiries via email? Soon that is all going to change—a $200 million project is underway to bring mobile phone and Wi-Fi service to NYC’s subway stations.


When Does Out-of-Home Advertising Work?

Posted: Aug 2, 2010 12:00am ET BY Susan Burke

Out-of-home (OOH) advertising is all about relevancy—catching the right consumer at the right moment—and is growing rapidly. According to the Outdoor Advertising Association of America, advertisers spent $5.9 billion on OOH advertising in 2009.


Have you Heard?

Posted: Jul 22, 2010 12:00am ET

The digital landscape is changing. That was no clearer than after hearing Geoff Ramsey, CEO, Co-Founder eMarketer present at the ANA Digital and Social Media Conference last week. The downturned economy has decreased traditional media spend almost 20 percent.