Marketing Maestros

Fidelity and The Green Line Campaign: Staying the Course with One of America's Largest Financial Services Companies

Posted: Oct 18, 2010 12:00am ET

As marketers over the past 3 years of the global recession, we’ve all probably wished for “guidance through the storm”, and as brand advertisers, wouldn’t it have been nice to have had a friendly green path to help us navigate these uncertain times?

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Becoming a Culturally Infused Mass Brand: The Future for Samsung

Posted: Oct 18, 2010 12:00am ET

How will the world’s largest consumer electronics company, a 40 year old Korean giant known primarily for its engineering prowess, achieve its goal to more than triple its current $120B sales to $400B by 2020? It's already #1 in mobile, #1 in LED TVs, #1 in 3D TVs, #1 in French door refrigerators.

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Amway: Building Business the American Way

Posted: Oct 18, 2010 12:00am ET

Over the last couple of days of the 2010 ANA Masters of Marketing Conference, I have noticed a distinctive pattern: great companies drive results, revenue and consumer engagement by staying true to two things: purpose and holistic "brand-driven" marketing.

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RIM and Starcom Turn Marketing Work Over to the Public

Posted: Oct 18, 2010 12:00am ET

Back for the last full day of sessions here at the 2010 ANA Annual Conference and this morning we have Keith Pardy, CMO of RIM and Laura Desmond, CEO the Starcom Group. Without getting into too much detail I think a number of the same concepts that have been a focus point of this week’s conference have emerged.

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Geico Un-Boring Insurance with Ted Ward and John Adams

Posted: Oct 15, 2010 12:00am ET

Day two of the ANA Masters of Marketing conference and the morning had some really great speakers, including Ted Ward, CMO and VP of Marketing at Geico with John Adams, Chairman and CEO of The Martin Agency. They presented together covering Geico’s marketing history and future and it was nice to get a holistic (hahaha, everyone hates that marketing buzz word and I used it!) view of Geico’s ca ...

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Growth by Leveraging Multicultural Insights

Posted: Oct 15, 2010 12:00am ET

Graciela Elata, Senior Vice President of Brand Solutions for Univision Communications and Howard Friedman, Kraft Foods' Vice President for Cheese and Dairy, combined to give the ANA Masters of Marketing attendees a jolting and inspiring look into the realities of 21st century marketing in the "Growth by Leveraging Multicultural Insights" presentation this afternoon.

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Dell’s Erin Nelson and Karen Quintos

Posted: Oct 15, 2010 12:00am ET

Back for my second post of the day and this time we have Erin Nelson and Karen Quintos from Dell Inc. They have the unenviable task of bringing the audience back life following lunch when their second helping of coffee hasn’t quite set in yet, or at least that’s how I’m feeling.

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Coca-Cola’s Joe Tripodi

Posted: Oct 15, 2010 12:00am ET

Greetings from sunny Orlando…As a part of this years ANA conference, they have asked some of the audience members to blog about the sessions to give their perspective on the speakers and topics being discussed and for my inaugural blog I got to cover Joseph Tripodi, Chief Marketing and Commercial Officer for the Coca-Cola Company.

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Kelloggs/Pop Tarts and Mark Baynes

Posted: Oct 15, 2010 12:00am ET

The ANA Masters of Marketing conference has had a very full first day – lots of presenters with interesting ideas and stories. Mark Baynes from Kelloggs was the third speaker of the day and I have the pleasure of writing about his presentation.

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Cisco “Flips” in the Midst of Recession

Posted: Oct 15, 2010 12:00am ET

This morning Marilyn Mersereau, Senior VP, Corporate Marketing, Cisco Systems, Inc. showed us a “live” demo of remote conferencing technology “TelePresence.” Brendan Shanahan joined us remotely and it felt like he was in the room!

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