|
 

Marketing Musings

The Need for Ad-Id

Posted: Apr 21, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it. The Screen Actors Guild recently mandated that all commercials using SAG talent must have Ad-Id. The deadline to switch was March 31.

Please view the video below:

The Importance of Measurement

Posted: Apr 17, 2014 10:00am ET

Following the MRC's decision to lift the advisory on the use of viewable impressions for display ads, ANA President and CEO Bob Liodice explains the importance of measurement and what steps are necessary for the marketing industry to move forward in this regard.

Please view the video below:

Organizing Marketing Resources for Growth

Posted: Mar 14, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice offers core insights from the Marketing2020 survey to help marketers organize resources for growth and achieve their number one goal - winning.

Please view the video below:

Brand Impact on Financial Value

Posted: Mar 12, 2014 9:30am ET

In this video, ANA President and CEO Bob Liodice gives an in-depth look at the ways brands affect every part of an organization and explains the financial value of building a strong brand.

Please view the video below:

Implications of New Ad Tax Legislation

Posted: Mar 11, 2014 12:30pm ET

In this video, ANA President and CEO Bob Liodice weighs in on Dave Camp's proposed new legislation regarding advertising taxes and what that means for the industry as a whole.

Please view the video below:

New Marketing Insights at the ANA

Posted: Dec 23, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares recent content acquisitions by the ANA Marketing Knowledge Center, including case studies from the Effie Awards and the Mobile Marketing Association Smarties Awards.

Please view the video below:

An Update on Ad Tax Legislation

Posted: Dec 10, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the latest developments on advertising taxes and implores marketers to contact the relevant bodies to communicate the negative effects of the proposal on the advertising community.

Please view the video below:

Insights from the 2013 Masters of Marketing Conference

Posted: Oct 7, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares some insights from the 2013 Masters of Marketing Conference on what it takes to succeed in today's changing marketing environment.

Please view the video below:

Lessons from the Marketing 2020 Survey

Posted: Oct 2, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares some of the lessons learned from the Marketing 2020 Survey, which focused on how marketers should prepare their organizations for growth.

Please view the video below:

The Importance of Training, Development, and Skill Building

Posted: Sep 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains why it is necessary for marketers to be prepared to survive in the changing marketing landscape.

Please view the video below:


1234567 >>  Last (8)

About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.