Marketing Musings

Socially Responsible via Ad Council

Posted: May 3, 2010 12:00am ET

Marketers must be socially responsible. We have to keep the benefits and wellbeing of society at the forefront as we pursue our advertising and marketing objectives. Today I will be talking about social responsibility and the Ad Council.

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The Marketing Supply Chain & Ad-ID

Posted: Apr 20, 2010 12:00am ET

Today I will be talking about the need to make the marketing supply chain more productive and more cost efficient. The use and deployment of Ad-ID provides the basis for substantial benefits for the entire ecosystem.

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The Craft of Marketing

Posted: Mar 9, 2010 12:00am ET

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The Role of Agencies

Posted: Mar 4, 2010 12:00am ET

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Measurement & Accountability

Posted: Feb 12, 2010 12:00am ET

Today I will talk more about measurement and accountability in the overall industry including the digital realm.

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