Marketing Musings

The Industry's Response to Fraud

Posted: Dec 15, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice speaks on the formation of the Trustworthy Accountability Group to tackle broad issues in the digital media supply change.

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Fraud in the Digital Advertising Supply Chain

Posted: Dec 9, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares his perspective on the ANA/White Ops study and the mission ahead to reduce ad fraud.

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Focusing in on Measurement

Posted: Jun 30, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the need for cross-platform analytics.

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The Mobile Opportunity

Posted: Jun 23, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB with regards to mobile marketing.

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Creating a Trustworthy Digital Media Supply Chain

Posted: Jun 16, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed solutions to the issues plaguing the supply chain.

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Improving Digital Skills

Posted: Apr 28, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice emphasizes the importance of training and development in the ever-changing digital landscape.

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The Need for Ad-Id

Posted: Apr 21, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it.

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The Importance of Measurement

Posted: Apr 17, 2014 10:00am ET

In this video, ANA President and CEO Bob Liodice looks at the importance of measurement and what it means for marketing.

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Organizing Marketing Resources for Growth

Posted: Mar 14, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice offers core insights from the Marketing2020 survey to help marketers organize resources for growth and achieve their number one goal - winning.

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Brand Impact on Financial Value

Posted: Mar 12, 2014 9:30am ET

In this video, ANA President and CEO Bob Liodice gives an in-depth look at the ways brands affect every part of an organization and explains why brands should care about the financial value of building a strong brand.

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