|
 

Marketing Musings

New Marketing Insights at the ANA

Posted: Dec 23, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares recent content acquisitions by the ANA Marketing Knowledge Center, including case studies from the Effie Awards and the Mobile Marketing Association Smarties Awards.

Please view the video below:

An Update on Ad Tax Legislation

Posted: Dec 10, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the latest developments on advertising taxes and implores marketers to contact the relevant bodies to communicate the negative effects of the proposal on the advertising community.

Please view the video below:

Insights from the 2013 Masters of Marketing Conference

Posted: Oct 7, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares some insights from the 2013 Masters of Marketing Conference on what it takes to succeed in today's changing marketing environment.

Please view the video below:

Lessons from the Marketing 2020 Survey

Posted: Oct 2, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares some of the lessons learned from the Marketing 2020 Survey, which focused on how marketers should prepare their organizations for growth.

Please view the video below:

The Importance of Training, Development, and Skill Building

Posted: Sep 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains why it is necessary for marketers to be prepared to survive in the changing marketing landscape.

Please view the video below:

More on Ad Tax Legislation

Posted: Sep 9, 2013 9:30am ET

In this video, ANA President and CEO Bob Liodice explains why the industry needs to fight against a looming threat— the removal of advertising as a legitimate business expense.

Please view the video below:

The Power of Content

Posted: Aug 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses one of the organization’s most important assets — it’s proprietary content — and the member benefit of new content partnerships.

Please view the video below:

Advancing Self-Regulation

Posted: Aug 26, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the importance of self-regulation in the online behavioral advertising world, and the development of new principles for the mobile platform.

Please view the video below:

The Significance of the Publicis-Omnicom Merger

Posted: Aug 19, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the significance of the Publicis-Omnicom megamerger and why it bears close scrutiny.

Please view the video below:

The Problem with the New Ad Tax Legislation

Posted: Aug 12, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains why the industry needs to fight against a looming threat— the removal of advertising as a legitimate business expense.

Please view the video below:


<< 1234567 >>  Last (8)

About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.