Marketing Musings

Implications of New Ad Tax Legislation

Posted: Mar 11, 2014 12:30pm ET

In this video, ANA President and CEO Bob Liodice weighs in on Dave Camp's proposed new legislation regarding advertising taxes and what that means for the industry as a whole.

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New Marketing Insights at the ANA

Posted: Dec 23, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares recent content acquisitions by the ANA Marketing Knowledge Center, including case studies from the Effie Awards and the Mobile Marketing Association Smarties Awards.

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An Update on Ad Tax Legislation

Posted: Dec 10, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the latest developments on advertising taxes and implores marketers to contact the relevant bodies to communicate the negative effects of the proposal on the advertising community

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Insights from the 2013 Masters of Marketing Conference

Posted: Oct 7, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares some insights from the 2013 Masters of Marketing Conference on what it takes to succeed in today's changing marketing environment

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Lessons from the Marketing 2020 Survey

Posted: Oct 2, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares some of the lessons learned from the Marketing 2020 Survey, which focused on how marketers should prepare their organizations for growth

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The Importance of Training, Development, and Skill Building

Posted: Sep 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains why it is necessary for marketers to be prepared to survive in the changing marketing landscape

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More on Ad Tax Legislation

Posted: Sep 9, 2013 9:30am ET

In this video, ANA President and CEO Bob Liodice reiterates the impact removing advertising as a legitimate business expense would have on the industry.

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The Power of Content

Posted: Aug 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses one of the organization’s most important assets — it’s proprietary content — and the member benefit of new content partnerships.

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Advancing Self-Regulation

Posted: Aug 26, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the importance of self-regulation in the online behavioral advertising world and the development of new principles for the mobile platform.

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The Significance of the Publicis-Omnicom Merger

Posted: Aug 19, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the significance of the Publicis-Omnicom megamerger and why it bears close scrutiny.

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