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Marketing Musings

Bob Liodice on Media Rebates

Posted: Oct 1, 2012 12:00am ET

Bob Liodice, president and CEO of the ANA, discusses the industry practice of media incentives and rebates, and shares findings from an ANA member survey on the subject.

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Bob Liodice on Privacy - Do Not Track

Posted: Sep 3, 2012 12:00am ET

Bob Liodice, president and CEO of the ANA, discusses online behavioral advertising, particularly the concerns marketers and consumers have about data capture and tracking.   

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Bob Liodice on Privacy

Posted: Aug 1, 2012 12:00am ET

Privacy is one of the most complex issues affecting the advertising and marketing industry. Bob Liodice, president and CEO of the ANA, discusses what the industry is doing to reconcile the privacy issues elevated by public policy groups and state legislatures.

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Bob Liodice on Ad-ID

Posted: Jul 2, 2012 12:00am ET

Ad-ID currently serves the advertising asset coding needs of more than 800 companies in the U.S. Bob Liodice, president and CEO of the ANA, explains how adopting Ad-ID across the advertising business system can make it more efficient and productive.

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Ad-ID and the Digital Slate

Posted: Apr 25, 2012 12:00am ET

The marketing industry doesn't currently have a common system for coding digital advertising assets. Bob Liodice, president and CEO of the ANA, discusses why it's important to adopt a common coding system and how utilizing Ad-ID can substantially enhance the productivity of the marketing supply chain and the measurement capabilities of the marketing community.

Expanding Industry Measurement: 3MS: Making Measurement Make Sense

Posted: Apr 25, 2012 12:00am ET

Measurement is one of the areas that continues to confound the marketing community,largely because of disagreements overwhat should be measured and how to interpret the results, especially in the digital space.Bob Liodice, president and CEO of the ANA, explains how 3MS, an initiative involving the ANA, 4A's and the IAB, will substantially enhance digital measurement.

ANA Recession Survey Results

Posted: Apr 3, 2012 12:00am ET

The latest edition of the ANA recession survey shows that while the economy continues to brighten and marketers’ prospects continue to improve, budgetary concerns linger. Watch Bob Liodice, president and CEO of the ANA, discuss this and other takeaways from the sixth edition of the recession survey.

ICANN: The Goverment Steps Forward

Posted: Dec 20, 2011 12:00am ET

After months of opposition against ICANN's domain name expansion program by the ANA, businesses, and organizations, the government has stepped forward to take a closer look at ICANN's proposition. Watch Bob Liodice, president and CEO of the ANA, discuss the measures the government is taking to ensure ICANN's domain name expansion program will do no harm to brands worldwide.

Continuing the Conversation About ICANN

Posted: Dec 13, 2011 12:00am ET

Bob Liodice, president and CEO of the ANA, continues his conversation on why the ANA opposes ICANN's domain name expansion program. He also discusses the importance of CRIDO, which has drawn widespread support from companies and trade associations.

 

ANA to ICANN: Your Industry Consensus Claim Is a Lie

Posted: Nov 28, 2011 12:00am ET

ICANN recently stated that it has gone through a laborious process to gain consensus for its generic top-level domain expansion program. In reality, the organization hasn't gained the level of consensus it claims. Bob Liodice, CEO and president of the ANA, says there are more than 100 organizations standing with the ANA in opposition to this harmful program.


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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.