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Marketing Musings

Socially Responsible via Ad Council

Posted: May 3, 2010 12:00am ET

Marketers must be socially responsible. We have to keep the benefits and wellbeing of society at the forefront as we pursue our advertising and marketing objectives. Today I will be talking about social responsibility and the Ad Council.


The Marketing Supply Chain & Ad-ID

Posted: Apr 20, 2010 12:00am ET

Today I will be talking about the need to make the marketing supply chain more productive and more cost efficient. The use and deployment of Ad-ID provides the basis for substantial benefits for the entire ecosystem.


The Craft of Marketing

Posted: Mar 9, 2010 12:00am ET

Today I will be talking about the craft of marketing and its advancement over the years in traditional media and the digital realm.

The Role of Agencies

Posted: Mar 4, 2010 12:00am ET

Today I will talk more about the role of agencies focusing on integrated marketing.

Measurement & Accountability

Posted: Feb 12, 2010 12:00am ET

Today I will talk more about measurement and accountability in the overall industry including the digital realm.



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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.