The Next Step

Old Ways Can Still Work – sometimes even better than new ways

Posted: Jul 26, 2011 9:00am ET

Just because it's new doesn't make it better. In how many other areas are the old ways, when used by experts, are still best?


Put Time On Your Side

Posted: Jul 22, 2011 9:30am ET

Too often we put off learning something new just because we are willing to invest the time. Maybe it's TIME to change.


Be a utility player

Posted: Jun 23, 2011 12:00am ET

In baseball there are those players who are called utility players because they are able to play more than one position. They may not be the best player on the team, but they stay on the team because of their versatility. They can be used in a variety of situations, fill in for others who are hurt, keep the team from having to have so many position players.


Make your competition irrelevant

Posted: Jun 21, 2011 12:00am ET

How often have we seen a politician box his or her opponent into a corner? Happens all the time. We say they framed what the voters would think about that opponent before the opponent had the opportunity to establish their position. Can this learning help those of us in marketing? I think so. Isn't the job of marketing to make your competition irrelevant? What can you do to reframe the que ...


Why Don't We Have Time for Training?

Posted: Jun 9, 2011 12:00am ET

Trained people need less supervision, and are more capable of handling a variety of tasks...


Push The Envelope

Posted: Jun 7, 2011 12:00am ET

While Tom Wolfe didn't originate the term, he seems to have made it famous with the publication of his book about the space program - The Right Stuff, in 1979. Tom used the term in its technical and engineering context, given the phrase was first used in the field of mathematics.


Attitude is Infectious

Posted: Jun 2, 2011 12:00am ET

A positive feeling about the day, work, your boss, the company can spread faster than a virus living in today’s germ invested world. When a thought enters the brain it has to be processed. For that to happen it must travel to the front of the brain – to the neocortex (the home of logical processing). However before the thought arrives in the neocortex, it must pass through the amygdala area ...


Embrace Failure

Posted: May 31, 2011 12:00am ET

In the April 2011edition of HBR Amy Edmondson authored an article on “Strategies for Learning from Failure.” In her article Amy points out that the wisdom of learning from failure is incontrovertible yet organizations that do this well are rare. And the reason is that people are programmed at an early age to thing that failure is bad. This “misguided” view of failure in Amy’s mind le ...


Three Easy Ways to Motivate Your Team

Posted: May 26, 2011 12:00am ET

We think that being a leader means energizing and motivating our team, yet more managers get it wrong than right. No doubt that a motivated and energized workforce translates directly into a better bottom line. As a result most managers want to keep their people motivated. The problem is that most managers don't know where to begin.


It is not the strongest that survive

Posted: May 24, 2011 12:00am ET

Charles Darwin is quoted as saying “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” How true – even more so today than when Mr. Darwin shared this insight with us. Today we all, especially we marketers must adapt or die. The role and value of marketing is still questioned. The likelihood that we will have to go thr ...


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