A few years ago marketers were pushed more aggressively to provide measurements to better understand the relative outcome of marketing investments. Today I will be talking about measurement across the marketing industry as a whole.
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Apr 10, 2013
SAG/AFTRA Contract Agreement
Apr 9, 2013
Social Responsibility
Apr 4, 2013
Media Transformation
Apr 2, 2013
Marketing Accountability
Mar 26, 2013
Big Data/Insights
Mar 14, 2013
Let the Consumer Choose
