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How Your Company Can Go From Good to Great

September 28, 2010

 

Jim Collins said that great companies "don't start with where, but who. They get the right people on the bus, the wrong people off the bus, BEFORE they decide where the bus is headed."

Getting the right people in the right seats is accomplished via firing and hiring OR by helping those that need skills enhancement the opportunity to gain that knowledge.

Demonstrating that you encourage knowledge building, that you will help those who have the ability to learn more and contribute more is in itself incredibly motivating.  Employees want to work for a company that a.) has a vision, and b.) wants its employees to succeed.

Having a vision gives your team a purpose, other than making money, to come to work every day.  Allowing the team to gain the skills to push the envelope on that vision is that much more purposeful. So go for both—give your team a reason to do better and the tools to succeed.

Need help determining your next learning step - ANA School of Marketing offers ANA members a number of training methods to fit whatever time or budget constraints you have - click here to discover how.

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