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RIM and Starcom Turn Marketing Work Over to the Public

October 18, 2010

By Guest Blogger Joshua Kidd, Siemens Corp.

Back for the last full day of sessions here at the 2010 ANA Annual Conference and this morning we have Keith Pardy, CMO of RIM and Laura Desmond, CEO the Starcom Group. Without getting into too much detail I think a number of the same concepts that have been a focus point of this week's conference have emerged.

While I think we would all agree those are qualities almost any company would do well to pursue there were a couple of other items that got my attention, particularly since I come from a highly digital background.

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