Nielsen's Endorsement of Ad-ID and the Importance of Measurement
February 16, 2011
Measurement is paramount to the context of marketing accountability, and now the forces are coming together. At the ANA's TV and Everything Video Forum, Nielsen announced its endorsement of Ad-ID as the universal code and common identifier for measuring digital assets and providing brand specific commercial ratings. With Ad-ID, we will now be able to provide measurement more efficiently and productively.
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Sam West March 7, 2011 2:22pm ET
Nielsen always does a great job of measuring and finding new ways to do so. Keep it up guys, it really helps us advertisers and marketers out!
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