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Video: EXPRESS' CMO Lisa Gavales Talks Social Media

April 7, 2011

By Grace Bello

 

While most companies task their interns with writing their social media messages, EXPRESS CMO Lisa Gavales does a majority of it herself. From our 2011 ANA Brand Conference presented by The New York Times on Tuesday, April 5, 2011, watch Gavales explain how her brand stays ahead of the curve, goes where its consumers are, and listens to its customers via Twitter and Facebook.

Stay tuned for more conference content from our Marketing Knowledge Center, and glimpse photos of the event on the ANA's Facebook page.

Special thanks to Scribe Media for producing this video.

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