Google and Facebook Enter the Daily Deals Coupon and Group-Buying Arena
May 9, 2011
By Sumitra Duncan
According to ComScore’s 2010 U.S. Digital Year in Review, daily deals and group-buying sites rapidly gained in popularity during the past year. ComScore cited 10 million unique visitors (largely attracted through the use of email) to the Groupon website in 2010, while the website LivingSocial was a close second to Groupon for the year.
On April 22nd, Google announced details on the beta version of their new daily deal coupon offers, which are currently being tested in San Francisco, Portland, New York, and Oakland. Facebook quickly followed the news with the launch of their Deals program on April 26th (currently only offered in limited cities as well). The new daily deals programs announced by both Google and Facebook very closely resemble the deals offered by Groupon and LivingSocial.
Marketers interested in promoting their offerings via the group-buying arena can now consider utilizing the new services offered by Google and Facebook to gather more impressions via their consumer advocates. While consumers who utilized Groupon and LivingSocial have always had the option to share about their purchased deals on social media sites such as Facebook, having the deals seamlessly incorporated into the Facebook site will greatly increase the ease with which massive numbers of advocates can share about their purchased deals to their friends.
Have you used group-buying deal sites? If so, how effective did you find them for marketing your products and services?
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