Were you watching the NBA playoffs? Or following the chatter on Twitter?
June 15, 2011
By Cara Brooke Schultz
Nike got social media savvy during the NBA playoffs this
year with a social media data visualization tool. Nike's
Basketball webpage not only displayed a live twitter feed it also showed
photos of Nike-sponsored players. How could you tell which player was being
talked about most on Twitter? The app displayed larger photos of the players
who were receiving the most tweets per hour. Dirk Nowitzki lead the Twitter
chatter, receiving a remarkable 547 tweets per hour. Nike also incorporated another social media
aspect to the website; you could Facebook "like" your favorite Nike sneakers
that were worn during the NBA playoffs.
Do you think the new way to enjoy a sports game is with your iPad in your lap, your flatscreen TV tuned to the game, and your smart phone in your hand?
To learn more on ways that you can reach consumers with mobile marketing, join us at our first-ever Mobile Marketing Conference presented by MediaVest on September 14.
You must be logged in to submit a comment.
