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Blog This Way

June 27, 2011

By Willette Francis

Blogging is an effective marketing tool that continuously generates brand awareness by getting your current and potential clients to join the conversation about your company's latest news and events.

According to Hubspot's State of Inbound Marketing survey of almost 700 professionals, 57 percent said blogs lead to new customer acquisitions.  That's why, it's essential to put your best blog forward by creating informative posts that invite engagement with your colleagues and consumers alike.

How do you do this?  You can build a better blog (and blog post) with these tips:

  1.  Stay focused on the topic that you've presented in the title. This is what the readers will be looking for.
  2.  Grab the reader's attention immediately with an enticing initial paragraph that ends with a teaser of what's to come.
  3.  Keep your writing style simple by getting the message across in as few words as you can. Paragraphs should be short and broken down into alpha numerical notations, if possible.
  4.  Link and trackback to other blogs that share your interest. This builds community among blogs and bloggers and gets the word out about the products and services that you have to offer.

Click here for more on how blogging can help grow your business.

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