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Getting Social Is Great for Your Business

July 25, 2011

By Willette Francis

This year's presenters from brands such as Dominos, Gap, Lowe's and VISA took the stage at the Association of National Advertiser's (ANA) Digital and Social Media conference to discuss how integrating social media programs into their marketing strategies drove increases in brand awareness and perception, customer loyalty and significant growth in market share and sales. These accomplishments are a testament that social media is here to stay.

Here are some takeaways from the conference that will inspire you to embrace social media as the new marketing frontier: 



ANA members, click here for more presentations from our Digital and Social Media Conference

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