September 16, 2011
Of the 300 million cellphone and portable device users in the U.S., 62 million own a smartphone, and 35 percent of these users regularly access the Internet through their mobile devices. While these numbers continue to grow daily, total spending on mobile advertising is only about $1 billion annually. Bob Liodice, CEO and president of the ANA, explains why it's important for marketers to leverage mobile technology as part of their overall marketing mix.
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