| |
 

The Integrated Marketing Czar

December 16, 2011

By Bill Duggan, Group EVP, ANA

An interesting finding from ANA's latest survey is that almost 30% of respondents report their companies have job titles specific to integrated marketing. This trend is accelerating as:

 

In a review of the ANA data base, below are just a few examples:

As reported in a previous blog, one big headline of this new research is that marketers rate the quality of their integrated marketing efforts higher now than in any of the three prior surveys on this issue. 42% rate their integrated marketing efforts as excellent or very good (versus 25% in 2008; 33% in 2006; and 21% in 2003). Perhaps the improvements have been driven by these dedicated integrated marketing positions.

 

 

You must be logged in to submit a comment.