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Get Pinterested

March 20, 2012

By Caitlin Nitz, Knowledge & Research Specialist

All of my female friends are on Pinterest. Really, all of them. So, it was time I checked it out. Within minutes, I was addicted.

What is Pinterest? It's virtual scrapbooking or bookmarking. You "pin" images on virtual "boards" with themes such as art, fashion, and of course, wedding planning (this is apparently a very popular board theme, regardless of whether or not you are engaged).

You can upload photos from your computer, or more commonly, you paste the URL of a webpage (say you're lusting over a pair of shoes from Bloomingdales.com) and Pinterest finds the largest images on that webpage for you to pin on your board. It will also pin the address of the webpage under the photo.

Now, this is a marketer's dream. I'm promoting your products on my board and other people are "liking" my posts and repinning your products to their boards, so that even more people are exposed to it and lusting over it.

However, I was dismayed to discover that so many of my favorite brands' websites are incompatible with Pinterest. Pictures loaded on websites with Flash are unpinnable.

Marketers, you're missing out! I have purchased fashion items that I have pinned. If I can't pin your image, you've lost a potential purchase, and my opinion of your brand is diminished.  

Isn't it about time you got pinterested?

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