A Date with Direct MailApril 6, 2012
By Caitlin Nitz, Knowledge & Research Specialist
I have never been to the opera, but this week I got three pieces of mail from the Met: a program for the 2012-2013 season, an appeal for donations, and a postcard announcing that individual tickets were now on sale for the Ring Cycle.
After a date cancelled on me for Saturday night, I was looking to stem my disappointment with some exciting plans. A brilliant idea struck me: I should get all dressed up and take myself on a date to the opera. The Met Opera postcard that had been sitting on my desk all week pertinently announced a 9pm show on Saturday night. I impulsively bought a ticket.
Direct mail has also gotten me to join a gym, subscribe to magazines, and spend way too much money at Bloomingdales. This time, however, I am very grateful for all that junk in my mailbox, as it saved my Saturday night and got me to try something different.
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