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ANA Multicultural Excellence Awards Insights & Call for Entries

July 10, 2012

By Bill Duggan, Group EVP, ANA

Recently the advertising industry recognized its best via the Effie Awards and Cannes Lions.  Congratulations to all the winners!  The industry awards next up are the ANA Multicultural Excellence Awards as the call for entries is now open.

The ANA Multicultural Excellence Awards celebrate the year's preeminent multicultural advertising campaigns. The awards were created 12 years ago to help raise awareness and recognition for the outstanding work being done in the areas of African-American, Asian, Hispanic, and LGBT advertising. This year's award recipients will be announced at the ANA's 14th annual Multicultural Marketing & Diversity Conference October 28-30 in Miami.

Just two years ago the conference offered a session that provided insights and best practices for developing great multicultural advertising based on reviews of past ANA Multicultural Excellence Awards winners and input from industry marketing and creative leaders.  Some highlights follow.

The path to successful multicultural advertising includes developing rich human insights that lead to strong emotional connections with consumers.  Humor, music, community, authenticity, and sports can help make those emotional connections.

Good luck with the ANA Multicultural Excellence Awards.  The deadline for submissions is August 13. Click here  for more details.  



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