Your Brand in My Back Pocket?July 20, 2012
By Caitlin Nitz, Knowledge & Research Specialist
The design of the iconic New York City MetroCard has remained virtually unchanged since it was introduced in 1997. The MTA has decided to open up the front of the MetroCard to advertising for the first time. Want your brand in the hands of 8.5 million New Yorkers multiple times a day? Here’s your chance.Though be sure to consider that your logo will get stepped on, litter the subway tracks, fill trash bins, be used as currency, and accumulate in the bottom of desk drawers and purses all over the city. Hmm, that actually sounds like a pretty good deal.
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