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What Clients are Saying About Media Rebates/Incentives

July 31, 2012

By Bill Duggan, Group EVP, ANA

ANA, along with our outside legal counsel Reed Smith, recently released the white paper “MediaRebates/Incentives Require Full Transparency”.

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company, and then the agencies not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States. However, our survey/white paper confirms that this practice also exists in the U.S.  Here are some of the verbatim comments from the survey from clients about media rebates/incentives.

We’d appreciate hearing your perspective.





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