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Masterful Takeaways

December 4, 2012

By Bob Liodice, President and CEO, ANA

This year’s Masters of Marketing Conference in Orlando, Fla., attracted nearly 2,000 attendees — a record gathering for the ANA’s signature annual event. Over the course of three days, we heard how the true giants of our industry are growing their brands and driving results. Their remarkable stories and rich insights personified the very best in marketing strategy, measurement and analytics, people management, and brand building.

At the end of each presentation, I asked each speaker for one pearl of wisdom — something audience members should remember once they got back to the office. Here are some of their responses:



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