Top 10 Marketing Takeaways from 2012

December 13, 2012

By Caitlin Nitz, Knowledge & Research Specialist

The ANA’s Marketing Knowledge Center added over 1,200 pieces of content to its library this year! Five hundred of those insights are Snapshots, which are executive summaries of presentations given at ANA events. If you didn’t have time to read all 500, here are my top ten favorite marketing takeaways from 2012:

  1. To woo Millennials, don’t underestimate the power of free pizza. – Macy’s
  2. Dare to do something different and create some “mayhem” when your brand is in a comfortable place. – Allstate
  3. Make the world a better place. Work as hard as you can on your brands, and don’t screw it up! – MasterCard
  4. For apps, instead of “If you build it they will come,” we believe it’s “If they use it, it’s never done.” – WellPoint
  5. Grow bigger ears. – Johnson & Johnson
  6. Likes are nice but sales are better. – The Dallas Morning News
  7. CMO = Chief Mathematics Officer – ANA Brand Committee
  8. Stop thinking “mobile phone” and start thinking “untethered technology.” – Forrester
  9. Your audience are not targets. They are real people. – Unilever
  10. It’s not the size of the budget that matters. It’s the size of the idea. – Coca-Cola



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