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New ANA White Paper on Brand-Specific Commercial Rating

May 3, 2013

By Bill Duggan, Group EVP, ANA

ANA has just released the new white paper,“Brand-Specific Commercial Ratings–Benefits and Solution Providers.”                                            

Earlier this year ANA convened the Commercial Ratings Summit, and then a follow-up webinar, to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television. Those events featured presentations from eight industry suppliers who may offer solutions for brand-specific commercial ratings: comScore, INVIDI Technologies, Kantar Media, Nielsen, PrecisionDemand, Rentrak, Simulmedia, and TRA. The new white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.

ANA member interest in brand-specific commercial ratings is high. In a 2011 survey, 82 percent of members surveyed expressed interest in having ratings available for individual commercials.

 

 


 








 

 

ANA members and other industry experts have identified numerous benefits for brand-specific commercial ratings.

Better Knowledge/Increased Accountability 

Better Creative Decisions

Better Media Decisions

Branded Entertainment

ANA expects this new white paper to be a resource for members.  And will continue to advocate on the issue of brand-specific commercial ratings and keep our members and the overall industry informed of progress.

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