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TRA: Brand-Specific Commercial Ratings Solution Provider

May 9, 2013

By Bill Duggan, Group EVP, ANA

The new ANA white paper,“Brand-Specific Commercial Ratings–Benefits and Solution Providers,”highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of TRA’s offerings.

TRA is a media measurement software, research, and analytics company whose products help advertisers, agencies, and television networks improve advertising targeting, accountability, and return on media investment. The company was founded in 2007 and acquired by TiVo in 2012.

TRA has been delivering brand-specific commercial audience metrics for six years. TRA collects immense banks of data, including second-by-second tuning data from set-top boxes in 4.2 million households, and matches that with household purchase and demographic data. Benefits include:


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