PrecisionDemand: Brand-Specific Commercial Ratings Solution ProviderJune 3, 2013
By Bill Duggan, Group EVP, ANA
The new ANA white paper, “Brand-Specific Commercial Ratings–Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of PrecisionDemand’s offerings.
PrecisionDemand refers to itself as a “TV marketing firm with a solution for accurately targeting all TV and measuring its impact in real time” and “a marketing platform that leverages big data to provide insights and drive compelling efficiencies for clients.”
PrecisionDemand believes that customer data drives targeting and ROI. Their approach is rooted in an understanding of the customer. Rather than employing mass reach, they apply sophisticated analytic techniques to cost-efficiently target more impressions on an advertiser’s best prospects. PrecisionDemand taps second-by-second TV viewership data from 10+ million set-top boxes, along with demographic and purchase data from such parties as Acxiom and marketers’ own sales data, to devise better schedules for television commercials. Their technologies allow more efficient planning, buying, tracking, and measuring of TV media investments.
What PrecisionDemand Does Related to Brand-Specific Commercial Ratings
As noted above, PrecisionDemand taps second-by-second TV viewership data from set-top boxes along with demographic and purchase data to devise better schedules for marketers. That second-by-second viewership data provides brand-specific commercial ratings and can provide insight to marketers to help optimize media schedules.
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