INVIDI Technologies: Brand-Specific Commercial Ratings Solution ProviderJune 6, 2013
By Bill Duggan, Group EVP, ANA
The new ANA white paper, “Brand-Specific Commercial Ratings–Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of INVIDI Technology’s offerings.
INVIDI Technologies calls itself “the world’s only truly addressable targeted television advertising and marketing solution for cable, satellite, and telco service providers.” The company was founded in 2000 to increase the effectiveness of television advertising by making it addressable to households and individual viewers.
INVIDI provides cable, satellite, and telco operators the opportunity to position their services as a comprehensive source for targeted advertising across those respective video delivery formats. INVIDI enables operators to selectively target television viewers with the same pinpoint accuracy as direct mail and database marketing without compromising viewer privacy, thereby enhancing existing revenue streams and cultivating significant new revenue opportunities.
INVIDI accesses geographic, demographic, and psychographic data provided by public or proprietary databases and then uses that information to serve the right commercial to the right viewer. Addressability can target viewers according to specific buyer attributes such as age and gender, geographic location, ethnicity, pet ownership, and car lease expiration.
INVIDI enables television service providers to simultaneously deliver multiple and distinct commercial streams to different households or individual set-top boxes during a single commercial break, while also controlling reach, frequency, and separation of the commercial assets.
This increases advertising inventory and revenue opportunities for operators while providing advertisers and media buyers with a measurable and accountable way to place television advertising in front of the desired viewer demographic. Advertisers can select specific households and individual audience demographics and target them with specific numbers of commercial impressions. Addressability allows advertisers to send the right message to the right consumer at the right time.
What INVIDI Technologies Does Related to Brand- Specific Commercial Ratings
INVIDI enables television service providers to simultaneously deliver multiple and distinct commercial streams to different households or individual set-top boxes during a single commercial break, while also controlling reach, frequency, and separation of the commercial assets. And INVIDI also reports on tune-outs from creative, which is an aid to making better creative decisions.
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