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Takeaways from the Multicultural Excellence Awards Judging

September 18, 2013

By Yasmin Melendez, director of committees and conferences, ANA

Last week, 15 ANA members from a variety of industries including financial services, QSR, CPG, health care, spirits and telecommunications gathered at ANA headquarters to review over 185 entries submitted for the Multicultural Excellence Awards.  Now in its 13th year, these awards recognize marketers and their agencies or media company for their outstanding work in advertising to African-American, Asian, Hispanic, and LGBT audiences.

Over the course of two days, judges evaluated 370 pieces of creative and discussed and sometimes debated the cultural insights used to target multicultural segments in a variety of mediums. The predominant sentiment was that although the discipline has made great strides, there's still a lot of work to be done. Here are some of the takeaways I took from the experience:

I am excited to see how multicultural marketing is evolving. On November 4th, we will announce the 2013 Multicultural Excellence Award grand prize winners in nine categories.  If you want to see the best multicultural campaigns of the year, join us at the ANA Multicultural Marketing & Diversity Conference, November 3-5 at the JW Marriott in Los Angeles, CA. Register to attend or view the agenda online.  

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